Opera Australia is Australia’s primary opera company and one of the world’s busiest opera companies. Last year, when they launched their 2014 season, a clean and simple rebrand was also part of the show. Their new multi-dimensional brand identity can be summarised as ‘setting opera free’, opening it to wider audience as reflected by the energetic (bracketed) logo that opens up. O|A extends to the full name – Opera Australia, or to a shorter one – Opera. The vertical lines used throughout the applications are inspired by musical notations and a secondary typeface (italic serif) helps soften the identity, making it more charming.
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382020-10-20 11:34:37How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042020-10-20 11:32:16What is branding and why is it important to your business?
Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
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Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
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Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-08-31 01:38:59Brand audit: Does your business need a brand refresh?