Last year, when they launched their 2014 season, a clean and simple rebrand was also part of the show. Their new multi-dimensional brand identity can be summarised as ‘setting opera free’, opening it to wider audience as reflected by the energetic (bracketed) logo that opens up. O|A extends to the full name – Opera Australia, or to a shorter one – Opera. The vertical lines used throughout the applications are inspired by musical notations and a secondary typeface (italic serif) helps soften the identity, making it more charming.
