Opera Australia is Australia’s primary opera company and one of the world’s busiest opera companies. Last year, when they launched their 2014 season, a clean and simple rebrand was also part of the show. Their new multi-dimensional brand identity can be summarised as ‘setting opera free’, opening it to wider audience as reflected by the energetic (bracketed) logo that opens up. O|A extends to the full name – Opera Australia, or to a shorter one – Opera. The vertical lines used throughout the applications are inspired by musical notations and a secondary typeface (italic serif) helps soften the identity, making it more charming.
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-08-20 15:44:382023-07-19 02:46:11How to build a great brand that’s aligned with your business
Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Improving_brand_Consistency-scaled.jpg13842560Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-08-02 12:31:232023-07-19 02:45:56What is Brand Consistency & Why Every Business Should Care – Liquid Creativity
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-02-26 10:08:172023-07-19 02:45:25Brand Profiling: Building a Consistent Brand With a Compelling Personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2019-11-25 10:53:072023-07-19 02:44:36Brand Audit: Does Your Business Need a Brand Refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2019-09-09 09:27:202023-07-19 02:44:17Why Branding is Important in Marketing