Posts

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

A rebrand to open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...

A brand message that could make it or break it

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Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".

A hairdressing business that grows from brand values

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I rang my hairdresser the other day to book an appointment, however she didn’t have an available time after work for...

Olympic logo failure: who invited Bart and Lisa?

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London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...