Posts

Understanding your brand and the marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

Branding for different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Nivea shines with solar energy advertising

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Nivea put out a solar energy advertising campaign in a Brazilian magazine and decked it out with solar panels and a USB charging port so that consumers could plug their phone into.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

Free beer is a win-win marketing strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.

Heineken's roulette is sending you to...

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The marketing campaign was aired on YouTube, using digital visualisation to drive customer engagement and share the experience of ‘anything is possible’.
Dumb ways to die is such a smart way to communicate

Dumb ways to die is such a smart way to communicate

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Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...

How we are now appealing to savvier audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.

A brand message that could make it or break it

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Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".

Branding is so much more than just a logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.