Posts

Idlewild's new brand concept is a time travel

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Beck approached the owner of Idlewild Books, David Del Vecchio, who immediately fell in love with the new brand concept and design and decided to adopt it.

Subzero Ice Cream becomes hot as hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.

Google and KitKat brand strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.

The real man's chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.

Svedka, cheers to their new design!

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Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.

Tropicana's rebrand leaves a bitter taste on consumers

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Tropicana Products, owned by PepsiCo is America’s leading brand of orange juice. In January 2009 they decided to...

Longview’s packaging redesign calls for a toast

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Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Weis Barpacks

New packaging design increases sales for Weis

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The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.