This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company. Instead of entering a dispute in court, they decided to rebrand. They came up with a different design style and packaging that appeals to a younger market and more affluent consumers. The new design will certainly stand out in the shelf amongst its competitors and assert itself as a major contender in the local ice cream aisle.
Subzero Ice Cream, an ultra cool contemporary ice cream brand for the 21st century, replaced the old Mr Creemy and was brought to life with sleek black packaging, simple typography and bright vibrant colours that communicate the flavours. All together, it turned out to be an award winning rebrand.
The new brand was accepted into the major supermarkets in Wales and partner Kevin Jenkins is delighted with the brand’s new “vibrant and imaginative” personality.
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172020-06-12 12:01:51Brand profiling: Building a consistent brand with a compelling personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-06-15 09:55:23Brand audit: Does your business need a brand refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202020-06-16 08:41:45Why branding is important in marketing
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
https://liquidcreativity.com.au/wp-content/uploads/2019/08/Outstanding_Uses_of_Colour_in_Branding.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-08-19 09:33:492020-06-16 18:04:28Outstanding uses of colour in branding
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/Definition-of-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-24 09:32:052020-06-16 18:56:28What is the definition of branding?