Posts

The Nutfusion Journey to finding their brand

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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...

The table is just the start for this rebrand

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After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

A clean packaging design to conquer US market

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English ice cream brand Mova received a refreshing identity and a clean packaging design, as it was about to be introduced to...

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Happy meals, happy tables... happy parents?

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.

Subzero Ice Cream becomes hot as hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

Free beer is a win-win marketing strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.

Google and KitKat brand strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.

Blue Goose new packaging is naturally good

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One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.

The real man's chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.