The Swedish vodka Svedka redesigned their entire product range using an innovative shrink wrapping technique to ensure that their bottles will pop off the shelf with the new super saturated colours that “perfectly reflect the bold attitude of the Svedka brand”. The redesign uses minimalist aesthetics – echoing Swedish design values, while also appearing more modern and sophisticated. The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavours throughout the year. This way the brand marketing is always ready to react to changing market trends, quickly and at a low cost. Now, let’s drink to that!