Implementing design into your business is more than just a logo, letterhead and business cards – it can provide added value to all aspects of your business.

Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.

Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.