Posts

The Nutfusion Journey to finding their brand

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Sometimes a journey begins in the most inconspicuous of places. About 3 years ago Liquid Creativity came across a premium food producer...

The birth of the iconic Apple logo

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Why has the logo been so successful and still stands the test of time? Well it all comes down to the fact that it ticks off all the basics of logo design.

Hillary Clinton’s New Logo

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Gone are the days of politicians campaigning solely on credentials and policies. Now it’s just as much about the politician as a brand.

The basics of Logo Design to begin your branding journey

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While just one aspect of your brand, your logo is often the first impression potential clients have of your business...

The Importance of Branding for Start-Ups

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You’ve had a fantastic idea, you’ve taken the plunge into starting your own business, you may even have your business plan all in order...

Liquid is a finalist at the Mobile/App Design Awards

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Liquid's branding and design for Bunchrides, an emerging startup, is now a finalist at the Australian Mobile & App...

Liquid's branding and design work shortlisted for awards

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Liquid's branding and design for Bunchrides, an emerging startup, has been shortlisted for the Bike Design Awards 2014...

These boots are made for walking (on water)

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This packaging design creates an illusion of boots immersed in water, a clever way of showing that your feet will be protected from water and other dangers.

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.

Winter Olympics branding for 2018 is all about harmony

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PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.

Just call us Macca's - McDonalds acts like a mate

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Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...

Olympic logo failure: who invited Bart and Lisa?

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London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...