Posts

brand repositioning

Unpacking ahm’s new brand positioning: The Art Of Simplicity

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Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
branding disruption

Brand disruption – Don't get left behind

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In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
branding evolution lynx liquid creativity agency

A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
branding design for business

Branding: Why is good branding great for your business?

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Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.