Quality Archives – Liquid Creativity Liquid Brand Agency, Melbourne Thu, 20 Oct 2022 07:26:02 +0000 en-AU hourly 1 https://wordpress.org/?v=6.2.5 A rebranding process to fight the Amazonians https://liquidcreativity.com.au/a-rebranding-process-to-fight-the-amazonians/ https://liquidcreativity.com.au/a-rebranding-process-to-fight-the-amazonians/#respond Thu, 03 Jul 2014 14:22:49 +0000 http://www.liquidcreativity.com.au/blog/?p=1548 Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...

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Bookworld

BRANDING   |   POSTED ON 04.07.2014

A Rebranding Process To Fight The Amazonians


Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists.

Bookworld’s brand mark features a bold letter “B” that resembles a book and the tale of the bookmark is a subtle and clever “W”. The mark is also designed to be seen in animations that reveal the quirky magical worlds within. The brand identity uses colourful yet minimalistic illustrations for the themes of their books. From Sherlock Holmes to Frankenstein, from Crime City to Horror-Ville, Bookworld becomes a magical place where every book comes from.

By offering lower prices and free delivery, Bookworld also has a very clear (and fun) target: beating the Amazonian kingdom…

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]]> https://liquidcreativity.com.au/a-rebranding-process-to-fight-the-amazonians/feed/ 0 Robinvale Estate: Olive Oil with a Fresh Taste and Look https://liquidcreativity.com.au/olive-oil-with-a-difference/ https://liquidcreativity.com.au/olive-oil-with-a-difference/#respond Sun, 21 Nov 2010 20:44:31 +0000 http://www.liquidcreativity.com.au/blog/?p=362 High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with...

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Olive Oil

POSITIONING   |   POSTED ON 22.11.2010

Robinvale Estate: Olive Oil with a Fresh Taste and Look


High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with their product range. This family operated business found that the demand for quality oil lessened over the years and they needed to add value to their product range in some way.

The marketing manager decided on a fresh approach – create a variety of flavoured olive oils using herbs and fresh fruit. Their production went from just olives into other varieties of fruit and vegetables. They also branched out into flavoured salad dressings with combinations like lemon and verjuice or balsamic and oregano.

Their sales are now stronger, after targeting and appealing to the domestic market. The graphic design on the label also has a very fresh appeal and captures the lightness of the oil and the lemon and garlic flavouring. Sometimes strategic thinking allows you to step away from your competitors and be recognised for something unique.


Talk to your local brand agency Liquid Creativity to discuss your brand positioning strategy.

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