Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists.
Bookworld’s brand mark features a bold letter “B” that resembles a book and the tale of the bookmark is a subtle and clever “W”. The mark is also designed to be seen in animations that reveal the quirky magical worlds within. The brand identity uses colourful yet minimalistic illustrations for the themes of their books. From Sherlock Holmes to Frankenstein, from Crime City to Horror-Ville, Bookworld becomes a magical place where every book comes from.
By offering lower prices and free delivery, Bookworld also has a very clear (and fun) target: beating the Amazonian kingdom…
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
https://liquidcreativity.com.au/wp-content/uploads/2019/05/AHM_Branding_Case_Study.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-22 09:31:522019-05-22 09:42:49Unpacking ahm’s new brand positioning: The Art Of Simplicity
Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
https://liquidcreativity.com.au/wp-content/uploads/2019/04/Why-does-your-business-exist.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-01 09:30:372019-05-01 09:34:53How to find your brand purpose
A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
https://liquidcreativity.com.au/wp-content/uploads/2019/04/Brand_foundation.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-04-10 09:09:012019-04-10 09:09:57Building your brand foundation
Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?
https://liquidcreativity.com.au/wp-content/uploads/2019/03/how_to_build_trusted_brand-02.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-04-03 09:18:122019-04-03 09:30:35Why your business needs to build brand trust
In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
https://liquidcreativity.com.au/wp-content/uploads/2019/03/Stay_ahead_brand_disruption.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-03-28 10:26:372019-03-28 10:54:10Brand disruption – Don't get left behind
Having trouble finding the perfect brand partner for you? Here are eight simple steps on how to find the right branding agency for your business.
https://liquidcreativity.com.au/wp-content/uploads/2019/02/Choosing_the_right_brand_agency_for_your_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-02-20 10:50:452019-02-20 10:50:45Choosing the right brand agency for your business