Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists.
Bookworld’s brand mark features a bold letter “B” that resembles a book and the tale of the bookmark is a subtle and clever “W”. The mark is also designed to be seen in animations that reveal the quirky magical worlds within. The brand identity uses colourful yet minimalistic illustrations for the themes of their books. From Sherlock Holmes to Frankenstein, from Crime City to Horror-Ville, Bookworld becomes a magical place where every book comes from.
By offering lower prices and free delivery, Bookworld also has a very clear (and fun) target: beating the Amazonian kingdom…
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
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Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
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Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
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As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
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From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
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