Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists.
Bookworld’s brand mark features a bold letter “B” that resembles a book and the tale of the bookmark is a subtle and clever “W”. The mark is also designed to be seen in animations that reveal the quirky magical worlds within. The brand identity uses colourful yet minimalistic illustrations for the themes of their books. From Sherlock Holmes to Frankenstein, from Crime City to Horror-Ville, Bookworld becomes a magical place where every book comes from.
By offering lower prices and free delivery, Bookworld also has a very clear (and fun) target: beating the Amazonian kingdom…
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202019-09-09 09:29:14Why branding is important in marketing
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
https://liquidcreativity.com.au/wp-content/uploads/2019/08/Outstanding_Uses_of_Colour_in_Branding.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-08-19 09:33:492019-08-19 10:15:55Outstanding uses of colour in branding
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/Definition-of-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-24 09:32:052019-07-24 09:32:05What is the definition of branding?
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-02 09:13:152019-07-02 09:17:10Branding in the age of social media
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
https://liquidcreativity.com.au/wp-content/uploads/2019/05/AHM_Branding_Case_Study.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-22 09:31:522019-05-22 09:42:49Unpacking ahm’s new brand positioning: The Art Of Simplicity