Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists.
Bookworld’s brand mark features a bold letter “B” that resembles a book and the tale of the bookmark is a subtle and clever “W”. The mark is also designed to be seen in animations that reveal the quirky magical worlds within. The brand identity uses colourful yet minimalistic illustrations for the themes of their books. From Sherlock Holmes to Frankenstein, from Crime City to Horror-Ville, Bookworld becomes a magical place where every book comes from.
By offering lower prices and free delivery, Bookworld also has a very clear (and fun) target: beating the Amazonian kingdom…
Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
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In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
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In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
https://liquidcreativity.com.au/wp-content/uploads/2018/05/Building_a_brand_business_owner_guide_v1d-01.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-05-17 11:17:222018-06-12 15:58:35How to build a brand: a business owner’s guide