Posts

Ways to Increase Total Watch Time

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The ability of videos to enhance your brand message cannot be under-valued. Video allows you to connect with your audience...

Understanding your brand and the marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Nivea shines with solar energy advertising

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Nivea put out a solar energy advertising campaign in a Brazilian magazine and decked it out with solar panels and a USB charging port so that consumers could plug their phone into.

Liquid is a finalist at the Mobile/App Design Awards

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Liquid's branding and design for Bunchrides, an emerging startup, is now a finalist at the Australian Mobile & App...

Happy meals, happy tables... happy parents?

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.

Liquid's branding and design work shortlisted for awards

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Liquid's branding and design for Bunchrides, an emerging startup, has been shortlisted for the Bike Design Awards 2014...

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

Free beer is a win-win marketing strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.

Heineken's roulette is sending you to...

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The marketing campaign was aired on YouTube, using digital visualisation to drive customer engagement and share the experience of ‘anything is possible’.

We all want to live on IBM Smarter Cities

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IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.

A rebrand to open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...