Whether launching a new business or refreshing your current identity, our brand identity service builds recognition, loyalty, and growth.
Your brand identity shapes how customers perceive and interact with your business. Before designing logos or choosing colours, we start with strategy to ensure every element aligns with your purpose and resonates deeply with your audience.
We create distinctive brand identities that clearly communicate who you are, what you stand for, and why customers should choose you.
Your brand identity is how your audience perceives your business. It includes visual elements like logos, colours, typography, imagery and messaging—all working together to create emotional connections with customers.
An effective brand identity clearly communicates who you are and what makes you unique. It creates deeper engagement with both customers and staff, fostering loyalty and driving long-term success.
Creating a strong brand identity takes time and expertise. At Liquid Creativity, our strategic approach ensures your visual identity aligns with your goals and resonates deeply with your ideal audience.
We always begin by understanding your business deeply through strategic exploration. This essential step guides every decision moving forward, ensuring your visual identity aligns perfectly with your goals and connects authentically with your customers.
First, we’ll research and analyse your business, market landscape, competitors and target audience.
Understanding where you currently stand helps us identify opportunities for differentiation and informs the direction of your new or refreshed brand identity.
Based on the insights from our research phase, we define or refine the core elements of your brand—your vision, values, personality, positioning, and messaging—to ensure clarity and consistency across all customer touchpoints.
Next, we translate these strategic insights into compelling visual elements, including logos, colour palettes, typography styles, imagery guidelines and graphic design elements.
We’ll also create taglines, tone of voice guidelines and key messages. We produce comprehensive guidelines to ensure consistency across all future marketing materials.
Finally, we help you launch or roll out your new visual identity effectively across all platforms—digital assets like websites and social media profiles as well as physical assets such as signage, packaging, uniforms or marketing collateral—to ensure maximum impact.
Working with Sue Palmer at Liquid Creativity to elevate my financial advice business brand from safe and uninspired, to representing my core values and showcase our edge was a rewarding experience.
Simon Cammiss, Wealthyer Director
Liquid Creativity’s expertise in design and strategy shone through every step of the way. Their innovative ideas and attention to detail resulted in a fresh, modern, and cohesive brand identity that perfectly captures who we are and what we stand for.
Paul Mulholland, DDEG Director
We always start brand identity projects by conducting a thorough strategic exploration. This essential step allows us to uncover valuable insights that shape every decision moving forward—ensuring that your visual identity is not only distinctive but also deeply aligned with your business’s vision, goals and target audience.
We need to clarify who you are, what you do, who you do it for and what you stand for. Without a defined strategy, you’re just shooting in the dark.
With a crystal-clear picture of your brand’s purpose and position, we bring your brand’s look and feel to life with a brilliant design that really hits the mark.
With the brand direction locked in, we now roll it out across marketing assets and materials like your website, advertising, signage and communications.
Your visual branding is often the first thing people notice about you. A professional logo, consistent design and cohesive visual direction instantly communicate credibility and build trust. Done well, your branding creates an emotional connection that helps customers feel confident choosing you.
The right brand identity helps customers understand who you are at a glance. It creates an emotional connection that builds trust—the foundation of long-term relationships.
Consistency in branding builds familiarity over time. When customers recognise you instantly across all touchpoints—from websites to packaging—they’re more likely to choose you repeatedly.
Ultimately, effective brand identity design shapes how people see and feel about your business. It’s a complex process, and you’re likely to need expert assistance. Here are some tips to ensure success when creating or refreshing yours:
Clearly define who you are as a business—your purpose, values and personality—before designing anything visual. Strategy ensures alignment between visuals and messaging.
Understand exactly who you're trying to attract so that every element of design resonates deeply with them emotionally. It’s important to focus on what you want to communicate rather than what you personally like.
Ensure all branding elements—from logos to colours to fonts—are applied consistently across every platform or touchpoint for maximum recognition.
Avoid overly complicated designs that confuse rather than clarify. Simple yet distinctive visuals are easier for audiences to remember.
Trends come and go quickly; choose timeless designs that can evolve subtly over time rather than requiring frequent redesigns.
Good brand identity hits the mark with elements that successfully create a memorable customer experience and differentiate the brand. This includes developing a visual identity (logo, colours, typography), messaging and communication style that resonates, building recognition, trust and emotional connection.
A cohesive brand identity builds trust by creating consistency across customer interactions. It also differentiates businesses from competitors by clearly communicating their unique personality at every touchpoint—from websites through packaging—to build lasting customer relationships.
Start by clearly defining who you are as an organisation: identify core values, establish clear positioning, understand target audiences thoroughly, then translate these insights into cohesive visuals and messaging including logos and colour schemes designed specifically around those strategic foundations.
A prime example of a successful brand identity is Coca-Cola. Its red and white logo, memorable typography, and tagline “Taste the Feeling” are iconic. Consistent messaging, emotional storytelling and the association with happiness and shared experiences further enhance its unique brand image.
The five pillars of brand identity are purpose, positioning, personality, values, and story. These components shape a brand’s identity. The reason for being, unique market offer, human traits, guiding principles and the audience connection story collectively define the brand’s image and personality.
A professional branding agency specialises in creating cohesive visual identities aligned strategically around client goals and target markets: conducting detailed research and analysis; developing clear positioning and messaging; designing memorable logos and graphics; creating comprehensive guidelines ensuring consistency across all marketing channels and customer touchpoints long-term—driving engagement and loyalty effectively over time.
We always start with strategy. We never jump straight into design without first understanding precisely where clients stand currently and where they want their brands positioned moving forward.
Our unique approach combines insights from marketing, psychology, and design to shape brand identity. We don’t just accept the status quo—we constantly question what businesses are doing and propose strategies for improvement and greater engagement.
Our proven methodology combines deep research-driven insights alongside creativity, delivering authentic identities tailored uniquely towards each client. This ensures maximum relevance plus measurable results consistently achieved.
Brand identity service charges depend on project scope, complexity, agency experience and specific requirements. Our brand identity packages are customisable to suit different needs and budgets. We offer a range of standard packages designed for most businesses. Visit our branding packages page or contact us directly for a tailored quote.
Book a free 30-minute consult with our branding experts. We’ll ask all the right questions and give you practical advice on the best path forward for your business.
Our branding experts will ask all the right questions and give you practical advice on the best path forward for your business.
