Posts

A rebranding process to move beyond the send

/
YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...

Cornetto rebrand to target a younger audience

/
Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

This Dove ad is a real beauty

/
Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Spreading the word based on product creativity

/
To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

The Smart Phone Line was a smart move

/
Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!

Winter Olympics branding for 2018 is all about harmony

/
PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.

Unfolding a new travel map design - no wifi required

/
Map² designed by Anne Stauche, is a tear resistant interactive paper map that mimics some of the features of their digital...
Dumb ways to die is such a smart way to communicate

Dumb ways to die is such a smart way to communicate

/
Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...

Longview’s packaging redesign calls for a toast

/
Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Weis Barpacks

New packaging design increases sales for Weis

/
The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.

A friendly look was the new key ingredient for Carman’s

/
They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...

Is my brand speaking to my target market?

/
There are several factors that make up the life force for an effective brand, whether personal or corporate.