Posts

Hightail

A Rebranding Process to Move Beyond the Send

/
YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...
Cornetto

Cornetto Rebrand to “Own the Cone”

/
Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.
Dove Sketches

This Dove ad is a real beauty

/
Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.
Milka product

Milka’s Sweetest Product Creativity – Spreading the Word Based on Product Creativity

/
To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...
Samsung video

The Smart Phone Line Was A Smart Move

/
Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!
Pyeongchang Blog

Winter Olympics Branding for 2018 is All About Harmony

/
PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.
New travel map design

Unfolding a New Travel Map Design – No Wifi Required

/
Map² designed by Anne Stauche, is a tear resistant interactive paper map that mimics some of the features of their digital...
Dumb ways to die is such a smart way to communicate

Dumb Ways to Die is a Smart Way to Communicate

/
Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...
Longview

Longview’s Packaging Redesign Calls for a Toast

/
Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Weis Barpacks

New Packaging Design Increases Sales for Weis

/
The packaging design had to be strong and focused on 'real fruit and real ingredients' to stand out amongst the cluttered market and promotional activity of other brands.
Carmans branding

Adding a Friendly Personality to the Carman’s Brand

/
They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Brand speaking with target market

Is my Brand Speaking to My Target Market?

/
There are several factors that make up the life force for an effective brand, whether personal or corporate.