YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed as Hightail they went through a rebranding process. YouSendIt found that it’s name constrained them from moving into other directions in the future and sought out another name. They moved from the typical descriptive names like boxes, clouds, syncs and shares, coming up with Hightail, a name associated with speed and agility.
Trashing the blue and green paper plane for an orange slab, the new logotype, though minimal, appears more sophisticated in its handsomely bold Hoefler&Co’s Tungsten. They also created a mark, known as Hightop, a monogram framed in a heptagon to represent how they want users to feel when they’re using Hightail, like they’re a part of a team.
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-08-20 15:44:382023-07-19 02:46:11How to build a great brand that’s aligned with your business
Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Improving_brand_Consistency-scaled.jpg13842560Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-08-02 12:31:232023-07-19 02:45:56What is Brand Consistency & Why Every Business Should Care – Liquid Creativity
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-02-26 10:08:172023-07-19 02:45:25Brand Profiling: Building a Consistent Brand With a Compelling Personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2020-02-11 09:21:132023-07-19 02:45:11Brand Management: Process and Responsibilities
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2019-11-25 10:53:072023-07-19 02:44:36Brand Audit: Does Your Business Need a Brand Refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/03/liquid_logo.svgLiquid Designers2019-09-09 09:27:202023-07-19 02:44:17Why Branding is Important in Marketing