Brand Archives – Page 2 of 8 – Liquid Creativity

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Ketums Branding

Smutek Becomes Ketums, a New Brand for a New World

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April 7, 2015

On a leafy street in Paris in 1925 Joseph Smutek opened the doors of his shop where he crafted raincoats that became...

The Basics of Logo Design to Begin Your Branding Journey

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March 31, 2015

While just one aspect of your brand, your logo is often the first impression potential clients have of your business...

Open Table Brands

The Table is Just the Start for this Rebrand

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March 24, 2015

After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

Defining Your Brand Personality

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March 11, 2015

Defining your brand and its personality can be tricky but the best way to approach it is to not overthink the process.

Renault Blog

Understanding your Brand and the Marketplace

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March 5, 2015

Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

7 Tips for Keeping your Brand Relevant

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February 24, 2015

Competition is ever-changing, as is technology and the way audiences connect. In order to keep your brand relevant...

Generations Blog

Branding for Different Generations

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February 3, 2015

Each different generation has a specific culture that goes far beyond mere demographics.

Branding for Start-ups

The Importance of Branding for Start-Ups

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January 29, 2015

You’ve had a fantastic idea, you’ve taken the plunge into starting your own business, you may even have your business plan all in order...

Aesop Branding

Offering a Consistent Approach to Branding

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January 14, 2015

There’s so much more to branding in today’s market than even just a generation ago. Gone are the days when a logo outside your place of business...

Deciding to rebrand or not

Deciding to Rebrand or Not – Is It Beyond Your Control?

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November 18, 2014

Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.

Branding Trends 2015

Top 4 Branding Trends for 2015

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November 11, 2014

With the close of 2014 fast approaching, it’s a great time to sit down and determine your branding and digital marketing strategy for the new year.

Hightail

A Rebranding Process to Move Beyond the Send

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August 28, 2014

YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...