Posts

Understanding your brand and the marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’

Branding for different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.

A rebranding process to move beyond the send

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YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...

Happy meals, happy tables... happy parents?

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Seen that funny campaign by Kmart?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.

A digital strategy to merge two worlds

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Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.

The Smart Phone Line was a smart move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!

Longview’s packaging redesign calls for a toast

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Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.

A friendly look was the new key ingredient for Carman’s

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...

Virgin Australia’s unified brand takes them high up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.