Posts

Renault Blog

Understanding your Brand and the Marketplace

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Renault recently launched a new advertising campaign for the Clio that focused on the tagline ‘Renault Clio. It says you.’
Generations Blog

Branding for Different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.
Hightail

A Rebranding Process to Move Beyond the Send

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YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...
Mac Smartphone Interactivity

A Happy Meal with Smartphone Interactivity

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Dating back to 2010, McDonald's have been the leading fast food chain to use smartphone interactivity to enhance their guests experiences.
Dove Sketches

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.
Eyescream

Eyescream’s Creative Solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.
Ksmart Campaign

How’s That for a Funny Campaign?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.
Kate Spade

A Digital Strategy to Merge Two Worlds

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Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.
Samsung video

The Smart Phone Line Was A Smart Move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!
Longview

Longview’s Packaging Redesign Calls for a Toast

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Longview was rewarded for their new packaging with a massive increase in sales. The new labels were engaging and different from their competitors.
Carmans branding

Adding a Friendly Personality to the Carman’s Brand

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They under went a redesign keeping elements of the initial packaging, such as the bold black colour backgrounds...
Virgin Australia's brand takes their brand up

Virgin Australia’s Unified Brand Takes Them High Up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.