Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.

This packaging design creates an illusion of boots immersed in water, a clever way of showing that your feet will be protected from water and other dangers.

KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.

Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.