Posts

Subzero Ice Cream becomes hot as hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.

Eyescream made from creative solutions

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Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.

A digital strategy to merge two worlds

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Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail.

Google and KitKat brand strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.

Blue Goose new packaging is naturally good

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One great aspect of the new identity and packaging design is of course Ben Kwok's beautiful highly detailed and rendered animal illustrations.

These boots are made for walking (on water)

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This packaging design creates an illusion of boots immersed in water, a clever way of showing that your feet will be protected from water and other dangers.

A rebranding process to fight the Amazonians

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Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...

A brand strategy to Keep growing

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KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.

The real man's chips

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McCoy's, a UK brand of crinkle cut chips, unveiled an impressive new packaging concept: opening up sideways extends the opening by 5cm.

Svedka, cheers to their new design!

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Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.
Yellow Pages Video Frame

YP rebrands and is now a service brand for 'doers'

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In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...

Is it veni, vidi, vici for vine videos?

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Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.