Simple design Archives – Liquid Creativity

A Simplified Logo to Make the Fox Look Hot on Mobile

Liquid Designers — Tue, 06 Aug 2013 01:14:36 +0000

LOGO | POSTED ON 06.08.2013

A Simplified Logo to Make the Fox Look Hot on Mobile

Back in June, Mozilla revealed a simplified logo for Firefox, its first since 2009. And they clearly stated that the simplified logo was ‘created specifically with the mobile in mind’ and ‘it’s been optimised to be crisper and cleaner’ on smaller screens. It’s pretty much a more simple design in terms of colours, detail and shape. One major difference is that the globe is no longer super glossy and has a softer deeper colour. The fox has less detail in it’s fur and a lighter colour, while the arm now extends from it’s shoulders instead of under its chest.

Simplicity is the key to effective communication and a company needs to continually assess their design effectiveness. Due to the increased use of mobile devices, consumers are now accessing information on smaller devices and therefore the imagery and graphics need to adapt to that reality. Simplicity of graphics has always been a more effective way to design, but now it’s becoming essential as the detail gets lost when viewed on smaller screens.

Is My Brand Okay?

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November 14, 2018

Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.

Your Business Needs a Brand Visual Language

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August 22, 2018

Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.

A Look at Crumpler’s Rebrand

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June 6, 2018

From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.

How to Build a Brand: A Business Owner’s Guide

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May 17, 2018

In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.

Pulse: Creating a Brand for a New Digital Platform

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May 2, 2018

When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.

Branding and Design Trends to Keep an Eye on in 2020

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January 18, 2018

Branding continues to be an exciting and creative industry as we go through the most interesting trends that the industry is watching as we head into a new year.

The post A Simplified Logo to Make the Fox Look Hot on Mobile appeared first on Liquid Creativity.

Simplicity in Design: Doesn’t Have to be Complicated

Liquid Designers — Wed, 06 Jun 2012 16:20:56 +0000

GRAPHIC DESIGN | POSTED ON 07.06.2012

Simplicity in Design: Doesn’t Have to be Complicated

The art of successful design can be likened to that of a good film editor; it is what is ‘left out’ that creates an emotionally authentic experience for the user.

It seems the less ‘designed’ something appears, the more honest it is likely to communicate. Indeed, it takes a very skilled designer to decide which elements to include – and a refined sensibility to the visual palette to know which elements to take away.

You may not be aware of the designer’s tireless pursuit for the perfect hierarchy of content – for the coherence of information found in colour, shape and legibility, yet these simple cues are what triggers customers emotions, memories and associations.

The pursuit of this authenticity and simplicity are at the essence of any good designers goal. After all, for the consumer of a piece of design, the honesty of communication is at the heart of matters.