ANALYSE
ANALYSE
DEFINE
DEVELOP
IMPLEMENT
ANALYSE
DEFINE
DEVELOP
IMPLEMENT
How we do it
How do you go about creating a new brand or refreshing an existing one? It’s an intricate task, more demanding than many people expect. At Liquid we use our four stage process.
1. Analyse
Before we start designing your new brand, we undertake a 360 degree analysis of your market, industry, brand and customers to ensure we have a complete picture of your business environment.
Research
What does your market want and what do they think about your brand? To find out, Liquid undertakes methodical, qualitative research to ensure you have the best understanding of your marketplace and where your brand sits.
Research techniques we use include focus groups, client and distributor interviews, brand mapping your marketplace and competitor audits.
Review
A brand review will give you a clear insight into your Brand DNA. We’ll sift through your thoughts and help you identify what’s really important to your brand. This collaborative exercise will forge a consensus in your leadership team on business direction, how to maximise your brand and empower your strategy.
Audit
Our Brand Audit takes a comprehensive look at where your brand sits now. Liquid’s process includes audits of all your customer touch points (digital and print material).
We assess how these touch points communicate to your customers and the perceptions the visuals and messages evoke. We recommend what is working and what needs to change to attract the right type of customer.
2. Define
Defining your brand is important and demanding work requiring fine judgements about values and purpose, brand personality and marketing strategy. It takes skill and experience, but it’s well worth the effort because ultimately your brand is the key to business success in a hyper-competitive world.
Brand report
Most owners have strong feelings about where their business should be but are unsure of how to leverage their brand to get there. Liquid’s brand report is a reference for your brand to empower your business strategy.
Our report includes your brand values, mission, personality, positioning, brand benefits and points of advantage in the market. This maps out a clear brand direction, visual design and identity for your brand to empower your business so that you achieve success.
Recommendations
Liquid can help you take a thorough, strategic look at your business and give you recommendations to help you succeed in your market. These include:
- making the most of your customer base
- winning product, promotion and distribution strategies
- finding opportunities to improve communications and brand appeal
- strategies to counter new entrants or price discounting
3. Develop
Liquid leverages all the insights gained from your business, market and customers to create how the brand looks and feels. We determine how your brand is seen in the market and the impression it makes.
This is where we create a brand identity using imagery and messages with emotive triggers that excites and attracts your customer.
Logo and visual identity
Brands function on different levels, but the most important is the visual. Liquid can develop a new visual identity for your brand which positions your business and appeals to customers.
More than just a logo and colour scheme, our expert team will provide you with a choice of concepts designed to work across online, print and other visual media. A Liquid Visual identity will help your brand stand out and make an emotional connection with your customers.
Style guide
To ensure that your internal staff and collaborators know how to use your new brand identity and maximise your brand’s impact, Liquid creates a comprehensive style guide with design element guidelines to help you understand how to make your brand look great.
Consistency is important for introducing your customers to your brand’s new identity, and a branding style guide will help you and anyone that will use your branding stay on track and and project the right message.
4. Implement
Liquid can help accelerate your brand with your marketing communications and a strategy. Our team of designers, photographers, copywriters and web developers can create promotional material in line with the brand guidelines, so all customer touch points are consistent and remain on message.
Marketing material
Liquid offers every conceivable way for a business to launch their brand into the market place. With our team of expert brand designers, web developers, copywriters, market strategists and campaign managers, Liquid can offer your business a number of services including:
- Marketing strategy
- Website design and development
- Advertising and PR
- SEO and digital marketing
- Customer and staff research
- Business Naming
- Business Templates
- Brochures and printed material
- Video and photography
- Packaging
How we do it
How do you go about creating a new brand or refreshing an existing one? It’s an intricate task, more demanding than many people expect. At Liquid we use our four stage process.
1. Analyse
Before we start designing your new brand, we undertake a 360 degree analysis of your market, industry, brand and customers to ensure we have a complete picture of your business environment.
Research
What does your market want and what do they think about your brand? To find out, Liquid undertakes methodical, qualitative research to ensure you have the best understanding of your marketplace and where your brand sits.
Research techniques we use include focus groups, client and distributor interviews, brand mapping your marketplace and competitor audits.
Review
A brand review will give you a clear insight into your Brand DNA. We’ll sift through your thoughts and help you identify what’s really important to your brand. This collaborative exercise will forge a consensus in your leadership team on business direction, how to maximise your brand and empower your strategy.
Audit
Our Brand Audit takes a comprehensive look at where your brand sits now. Liquid’s process includes audits of all your customer touch points (digital and print material).
We assess how these touch points communicate to your customers and the perceptions the visuals and messages evoke. We recommend what is working and what needs to change to attract the right type of customer.
2. Define
Defining your brand is important and demanding work requiring fine judgements about values and purpose, brand personality and marketing strategy. It takes skill and experience, but it’s well worth the effort because ultimately your brand is the key to business success in a hyper-competitive world.
Brand report
Most owners have strong feelings about where their business should be but are unsure of how to leverage their brand to get there. Liquid’s brand report is a reference for your brand to empower your business strategy.
Our report includes your brand values, mission, personality, positioning, brand benefits and points of advantage in the market. This maps out a clear brand direction, visual design and identity for your brand to empower your business so that you achieve success.
Recommendations
Liquid can help you take a thorough, strategic look at your business and give you recommendations to help you succeed in your market. These include:
- making the most of your customer base
- winning product, promotion and distribution strategies
- finding opportunities to improve communications and brand appeal
- strategies to counter new entrants or price discounting
3. Develop
Liquid leverages all the insights gained from your business, market and customers to create how the brand looks and feels. We determine how your brand is seen in the market and the impression it makes.
This is where we create a brand identity using imagery and messages with emotive triggers that excites and attracts your customer.
Logo and visual identity
Brands function on different levels, but the most important is the visual. Liquid can develop a new visual identity for your brand which positions your business and appeals to customers.
More than just a logo and colour scheme, our expert team will provide you with a choice of concepts designed to work across online, print and other visual media. A Liquid Visual identity will help your brand stand out and make an emotional connection with your customers.
Style guide
To ensure that your internal staff and collaborators know how to use your new brand identity and maximise your brand’s impact, Liquid creates a comprehensive style guide with design element guidelines to help you understand how to make your brand look great.
Consistency is important for introducing your customers to your brand’s new identity, and a branding style guide will help you and anyone that will use your branding stay on track and and project the right message.
4. Implement
Liquid can help accelerate your brand with your marketing communications and a strategy. Our team of designers, photographers, copywriters and web developers can create promotional material in line with the brand guidelines, so all customer touch points are consistent and remain on message.
Marketing material
Liquid offers every conceivable way for a business to launch their brand into the market place. With our team of expert brand designers, web developers, copywriters, market strategists and campaign managers, Liquid can offer your business a number of services including:
- Marketing strategy
- Website design and development
- Advertising and PR
- SEO and digital marketing
- Customer and staff research
- Business Naming
- Business Templates
- Brochures and printed material
- Video and photography
- Packaging
