WORKSHOP
WORKSHOP
Branding Workshop
Most leaders have plenty of ideas about what their brand should be. What they need is an expert to help them sift through their thoughts and identify what’s really important.
At a Liquid Branding Workshop we’ll help you redesign your brand and show you how to empower your business strategy. Over 25 years, we’ve helped businesses, entrepreneurs, government departments, even a 100 year old family firm build, energise and refresh their brands.
Branding Workshop
Most leaders have plenty of ideas about what their brand should be. What they need is an expert to help them sift through their thoughts and identify what’s really important.
At a Liquid Branding Workshop we’ll help you redesign your brand and show you how to empower your business strategy. Over 25 years, we’ve helped businesses, entrepreneurs, government departments, even a 100 year old family firm build, energise and refresh their brands.
Imagine your future
At your Liquid Branding Workshop, we’ll start by visualising where you want your business to be and what role your brand will play, so we can map out a pathway for you to get there.
Who’s choosing you? Why?
We’ll take a detailed look at your target audience – who they are, what’s important to them, what appeals – and what doesn’t.
This knowledge will help us understand your customers and what’s motivating them to choose you.
Who’s competing with you?
We’ll look at the brands competing with your business and compare your brand with theirs. We’ll map where your brand stands in a crowded market place, what’s working for you and what works for your competitors!
What are you known for?
Successful brands don’t offer everything: they’re known for the one thing that’s truly important to their customers.
A Liquid branding workshop will help you define what your brand stands for and ensure your marketing is memorable, unique and appealing to your target audience.
Looking for love?
How appealing is your brand’s personality – how do people see it and relate to your brand emotionally?
Like people, your brand’s personality determines whether it attracts new admirers or leaves them cold.
Designing a make over of your brand’s personality will help you attract new customers and build market share.
Benefits
• A clear insight into your business direction
• Leadership team consensus on your Brand Strategy
• Better understanding of your audience
• A strategy that empowers and motivates your team
• A guide for all your marketing and communication
Imagine your future
At your Liquid Branding Workshop, we’ll start by visualising where you want your business to be and what role your brand will play, so we can map out a pathway for you to get there.
Who’s choosing you? Why?
We’ll take a detailed look at your target audience – who they are, what’s important to them, what appeals – and what doesn’t.
This knowledge will help us understand your customers and what’s motivating them to choose you.
Who’s competing with you?
We’ll look at the brands competing with your business and compare your brand with theirs. We’ll map where your brand stands in a crowded market place, what’s working for you and what works for your competitors!
What are you known for?
Successful brands don’t offer everything: they’re known for the one thing that’s truly important to their customers.
A Liquid branding workshop will help you define what your brand stands for and ensure your marketing is memorable, unique and appealing to your target audience.
Looking for love?
How appealing is your brand’s personality – how do people see it and relate to your brand emotionally?
Like people, your brand’s personality determines whether it attracts new admirers or leaves them cold.
Designing a make over of your brand’s personality will help you attract new customers and build market share.
Benefits
• A clear insight into your business direction
• Leadership team consensus on your Brand Strategy
• Better understanding of your audience
• A strategy that empowers and motivates your team
• A guide for all your marketing and communication
I’m interested in a brand workshop
Location and duration
We can conduct a Liquid Branding Workshop at your premises or at our studio in North Melbourne. Duration is half a business day, around 4 hours.
Who should attend?
Branding is a vital factor in business success. You should bring all the key decision makers in your business.
