BRAND DESIGN AGENCY MELBOURNE
Want your brand to have the X factor?
Your brand design says a lot about you. If your old brand is letting you down, or your new business needs branding, let’s chat.
BRAND DESIGN AGENCY MELBOURNE
Want your brand to have the X factor?
Your brand design says a lot about you. If your old brand is letting you down, or your new business needs branding, let’s chat.
What is brand design?
As branding specialists, we’re a little bit obsessed with brand design. But for good reason. Brand design plays a huge role in the way people think about your company and whether they choose to buy your product or service.
Brand design is the process of creating the brand’s visual identity. It includes the logo, colour scheme, fonts, typography, and other creative elements that go together to make your brand unique and recognisable in the eyes of your customers.
Humans are wired for non-verbal understanding, and we make connections between a brand’s appearance and its attitude and values. This visual language is how you communicate with prospective customers – before you even say a word.
What is brand design?
As branding specialists, we’re a little bit obsessed with brand design. But for good reason. Brand design plays a huge role in the way people think about your company and whether they choose to buy your product or service.
Brand design is the process of creating the brand’s visual identity. It includes the logo, colour scheme, fonts, typography, and other creative elements that go together to make your brand unique and recognisable in the eyes of your customers.
Humans are wired for non-verbal understanding, and we make connections between a brand’s appearance and its attitude and values. This visual language is how you communicate with prospective customers – before you even say a word.
Is your brand design performing?
Best case
Design elements communicate your brand identity, capture your brand’s personality, and communicates where it sits in the industry.
The visual cues resonate with your target clients’ values. Customers understand whether your brand is right for them based on visual language.
Brand design feeds back into company culture and success, raising the calibre of the entire organisation.
Neutral case
Your audience may recognise your visual style but don’t take any particular message from it.
Your visual identity is not distinct or positive, leaving consumers with no clear impression of the value you offer. It’s easy to confuse your offerings with others in the same industry.
You may rely heavily on salespeople to market your company because your visual identity does not communicate anything of value.
Worst case
There is no clear concept, idea, or message behind the visual elements of your brand.
The visual style of your company’s digital and physical presence is inconsistent. This mismatch undermines efforts to communicate with your audience and looks unprofessional.
Consumers find your brand messaging confusing, off-putting or chaotic.
Why is brand design important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Brand design sets you apart from your competitors and helps you come across as credible and trustworthy. It also drives first impressions. A study from Northumbria and Sheffield Universities found that 94 percent of first impressions of a brand or service is based on visual content. A wise business strategy doesn’t ignore that kind of number – so can you afford not to use a brand design service?
As a Melbourne brand design agency, we believe visual branding is for every Australian business, big and small. Your target clients are forming their views every time they view your branding – so what are your design choices saying about you?
Why is brand design important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Brand design sets you apart from your competitors and helps you come across as credible and trustworthy. It also drives first impressions. A study from Northumbria and Sheffield Universities found that 94 percent of first impressions of a brand or service is based on visual content. A wise business strategy doesn’t ignore that kind of number – so can you afford not to use a brand design service?
As a Melbourne brand design agency, we believe visual branding is for every Australian business, big and small. Your target clients are forming their views every time they view your branding – so what are your design choices saying about you?
Want to chat about your brand design?
Elements of a brand visual identity
Brand Guidelines
Brand guidelines outline your brand style, serving as a touchstone for every point of communication. They set the standard for everyone who works in and on your business, from your customer service staff to photographers, marketers, designers and web developers.
Colours: Consider the emotions and values connected to the brand colours you choose, and ensure they’re strategically aligned.
Fonts: Different fonts set different tones, so choose fonts that capture your brand’s personality.
Logo: Your brand logo should capture your organisation in a nutshell. It needs to be unique and consistent with your brand visual style.
Illustrations & graphics: A consistent art style that suits your brand identity for icons, buttons, graphs and charts.
Photography: Define tone, composition, colours and content – this all combines to make the look and messaging consistent.
Packaging: Packaging is a powerful way to add value and create a point of difference. Make what you have to offer instantly recognisable as well as desirable.
Marketing material: Your brand guidelines can include templates and styles for marketing materials like brochures and social media posts.
Forms and documents: Including layouts for invoices, customer registration forms, letterhead and other documents ensures consistency at every touch point.
Where can I use my brand visual identity?
Physical
Packaging
Brochures
Publications
Office or shopfront
Signage
Business cards
Product design
Digital
Website
Social media
Email marketing
Online advertising
Video marketing
Apps and programs
Elements of a brand visual identity
Brand Guidelines
Brand guidelines outline your brand style, serving as a touchstone for every point of communication. They set the standard for everyone who works in and on your business, from your customer service staff to photographers, marketers, designers and web developers.
Colours: Consider the emotions and values connected to the brand colours you choose, and ensure they’re strategically aligned.
Fonts: Different fonts set different tones, so choose fonts that capture your brand’s personality.
Logo: Your brand logo should capture your organisation in a nutshell. It needs to be unique and consistent with your brand visual style.
Illustrations & graphics: A consistent art style that suits your brand identity for icons, buttons, graphs and charts.
Photography: Define tone, composition, colours and content – this all combines to make the look and messaging consistent.
Packaging: Packaging is a powerful way to add value and create a point of difference. Make what you have to offer instantly recognisable as well as desirable.
Marketing material: Your brand guidelines can include templates and styles for marketing materials like brochures and social media posts.
Forms and documents: Including layouts for invoices, customer registration forms, letterhead and other documents ensures consistency at every touch point.
Where can I use my brand visual identity?
Physical
Packaging
Brochures
Publications
Office or shopfront
Signage
Business cards
Product design
Digital
Website
Social media
Email marketing
Online advertising
Video marketing
Apps and programs
Find out more about our brand design service
What’s the difference between brand design and graphic design?
Graphic design is about designing individual marketing and communication materials for a company. Brand design is about looking at the overall design strategy for a business and creating a consistent visual language and messages across the whole brand. Graphic design works with existing brand guidelines. Brand design creates them.
Let’s say you’re looking for a new logo design. Technically, a graphic designer could do that for you. But would it be linked to the heart of your existence? Would there be true purpose in the logo? Would it communicate to your target audience, giving that all important first impression? Brand design is a more extensive process, but it links your strategy with your look and feel, giving intent to your visual identity.
Liquid Creativity is one of Australia’s best brand design agencies with a long list of happy customers. Whatever you envision for your business, we can help you achieve it – and it all starts with a deep understanding of your organisation.
What’s the difference between brand design and graphic design?
Graphic design is about designing individual marketing and communication materials for a company. Brand design is about looking at the overall design strategy for a business and creating a consistent visual language and messages across the whole brand. Graphic design works with existing brand guidelines. Brand design creates them.
Let’s say you’re looking for a new logo design. Technically, a graphic designer could do that for you. But would it be linked to the heart of your existence? Would there be true purpose in the logo? Would it communicate to your target audience, giving that all important first impression? Brand design is a more extensive process, but it links your strategy with your look and feel, giving intent to your visual identity.
Liquid Creativity is one of Australia’s best brand design agencies with a long list of happy customers. Whatever you envision for your business, we can help you achieve it – and it all starts with a deep understanding of your organisation.
What does a brand design agency do?
Brand design agencies are experts in building a brand’s visual identity. At Liquid, we have a tried and tested four stage brand design process to find the right direction for your brand. We think strategically and solve creatively to ensure your new brand design tells your story, at every customer interaction.
Our brand design process
1. Analyse
First, a creative agency will analyse your organisation, industry, and ideal customers. A brand design service must start with the ‘now’ to build a roadmap to future success. We audit all your customer touchpoints (both online and offline) to see what’s working and what isn’t.
2. Define
A brand agency will identify your company’s brand values, personality, positioning, and competitive advantage. This takes skill and is so important in informing the future direction of the company. From these seeds, a new brand direction is ready to flourish and deliver results.
3. Develop
It’s time to create the look and feel of the brand – in other words, your new visual language. We carefully craft each element of the strategic brand design to resonate with the clients you want to win over. It can include a new business logo, brand guidelines, and a branding style guide.
4. Implement
Once the brand design is complete, Liquid can help build powerful marketing communications that truly capture what your organisation is all about. We ensure all customer touchpoints are consistent and work together to bring your brand strategy to life.
What does a brand design agency do?
Brand design agencies are experts in building a brand’s visual identity. At Liquid, we have a tried and tested four stage brand design process to find the right direction for your brand. We think strategically and solve creatively to ensure your new brand design tells your story, at every customer interaction.
Our brand design process
1. Analyse
First, a creative agency will analyse your organisation, industry, and ideal customers. A brand design service must start with the ‘now’ to build a roadmap to future success. We audit all your customer touchpoints (both online and offline) to see what’s working and what isn’t.
2. Define
A brand agency will identify your company’s brand values, personality, positioning, and competitive advantage. This takes skill and is so important in informing the future direction of the company. From these seeds, a new brand direction is ready to flourish and deliver results.
3. Develop
It’s time to create the look and feel of the brand – in other words, your new visual language. We carefully craft each element of the strategic brand design to resonate with the clients you want to win over. It can include a new business logo, brand guidelines, and a branding style guide.
4. Implement
Once the brand design is complete, Liquid can help build powerful marketing communications that truly capture what your organisation is all about. We ensure all customer touchpoints are consistent and work together to bring your brand strategy to life.
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Arli Homes – Liquid Creativity’s brand design service launched this Melbourne-based home builder
Arli Homes is a new entrant to Melbourne’s competitive volume home builder market. They needed a brand design that communicated their unique position as an affordable, architecturally designed alternative.
“We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationery, short and long-term marketing strategies, graphic design, all marketing collateral and more. Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.”
Sharon Hutchings, Director
Brand design refresh for existing businesses
CNG Systems – Liquid Creativity brand design service to reinvigorate a 15-year-old company
CNG’s previous visual style did not communicate a sense of innovation. After conducting a brand workshop and extensive feedback from existing clients, we used these valuable insights to launch CNG’s new brand.
“(Liquid) started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite. I am very pleased with the result.”
Peter Scarlata, General Manager
Brand design tailor-made for Melbourne businesses
Brand design for new businesses
Arli Homes – Liquid Creativity’s brand design service launched this Melbourne-based home builder
Arli Homes is a new entrant to Melbourne’s competitive volume home builder market. They needed a brand design that communicated their unique position as an affordable, architecturally designed alternative.
“We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationery, short and long-term marketing strategies, graphic design, all marketing collateral and more. Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.”
Sharon Hutchings, Director
Brand design refresh for existing businesses
CNG Systems – Liquid Creativity brand design service to reinvigorate a 15-year-old company
CNG’s previous visual style did not communicate a sense of innovation. After conducting a brand workshop and extensive feedback from existing clients, we used these valuable insights to launch CNG’s new brand.
“(Liquid) started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite. I am very pleased with the result.”
Peter Scarlata, General Manager
Tips from a Melbourne based brand design agency
Tips from a Melbourne based brand design agency
