branding important marketing

Why Branding is Important in Marketing

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From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
Uses of Color in Branding

Colour Psychology: Outstanding Uses of Colour in Branding

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It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
Powerful-visuals-branding

Your Business Needs a Brand Visual Language

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Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
good design branding is good business

Why Good Design is Crucial For Your Business

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.