When working with Liquid Creativity we were able to remove the layers of ownership and preconceptions. We could then see that branding was a process and could move our business forward. The team was patient and extremely humble – they weren’t a big advertising mogul railroading us.
We recently felt confident enough to enter a national food show and received great feedback and comments. We often receive comments regarding our ‘lovely looking product’ and stockists have even agreed to stock Nutfusion on the packaging alone, without even tasting the product!
It’s been 2-3 years and we are still following the path Liquid Creativity has outlined for our brand. It’s a disciplined but simple document. It provides integrity and is the backbone of the brand.
We have a great relationship with Liquid Creativity and through their branding process, we now have a wonderful brand that we’re very proud of – we’re happy we invested the time and the money. It’s paying its own way with business gaining momentum and growing. We now have the energy, enthusiasm and confidence to go for another 10 years.