Nutfusion

An appealing brand and packaging set for this gourmet food product.

Brief

This premium food producer from country Victoria had a great new product but no brand or marketing material to help them sell it at a premium price.

What they needed was a sophisticated look to market their product’s unique homemade, natural goodness to independent stores and supermarkets – and fussy consumers.

Solution

Liquid developed a descriptive brand name and crafted an elegant design, added lashings of earthy colour and exotic product names and packaging copy – then stirred. The result – a premium food brand with style, a sense of decadence and lots of shelf appeal.

Testimonial

When working with Liquid Creativity we were able to remove the layers of ownership and preconceptions. We could then see that branding was a process and could move our business forward. The team was patient and extremely humble – they weren’t a big advertising mogul railroading us.

We recently felt confident enough to enter a national food show and received great feedback and comments. We often receive comments regarding our ‘lovely looking product’ and stockists have even agreed to stock Nutfusion on the packaging alone, without even tasting the product!

It’s been 2-3 years and we are still following the path Liquid Creativity has outlined for our brand. It’s a disciplined but simple document. It provides integrity and is the backbone of the brand.

We have a great relationship with Liquid Creativity and through their branding process, we now have a wonderful brand that we’re very proud of – we’re happy we invested the time and the money. It’s paying its own way with business gaining momentum and growing. We now have the energy, enthusiasm and confidence to go for another 10 years.