A brand refresh to drive the success of a major community sports event
Gymnastics Australia’s wanted to grow grassroots involvement in their sport by appealing to parents and highlight the benefits of fundamental movement programs for children. What was required was a total rethink of their brand design and a new marketing strategy for their National Championships.
Liquid’s bold new design captured gymnastics’ sense of drama using colourful photography and striking graphical elements. This vibrant new brand look proved appealing and was created to be interchangeable across a wide array of media.
The initial impact of the brand has extended beyond generating interest in the events. It has influenced a cultural shift in the way gymnastics events are delivered in Australia. It is the perfect teaser for what lies ahead.