The Japanese definately put an importance on design. Not only do they carefully consider their packaging but they are also using barcodes as a design feature. They are used on most products for sale, so why shouldn’t they look good and be memorable?
A japanese company called Design Barcode, have innovated the way barcodes can be seen, while still keeping to the Barcode standards. The designs often have a quirky twist relating to the brand. They create interest rather than being a functional and unwanted addition to a package design.
How clever is Design Barcode, creating a niche in the design market. They have also trademarked their idea. Best of all, they have created through the use of design, another point of difference for brands.