GRAPHIC DESIGN   |   POSTED ON 28.01.2011

Designer barcodes – an extension of your brand

The Japanese definately put an importance on design. Not only do they carefully consider their packaging but they are also using barcodes as a design feature. They are used on most products for sale, so why shouldn’t they look good and be memorable?

A japanese company called Design Barcode, have innovated the way barcodes can be seen, while still keeping to the Barcode standards. The designs often have a quirky twist relating to the brand. They create interest rather than being a functional and unwanted addition to a package design.

How clever is Design Barcode, creating a niche in the design market. They have also trademarked their idea. Best of all, they have created through the use of design, another point of difference for brands.

Categories

0 replies

Leave a Reply
Your email address will not be published

Leave a Reply

Your email address will not be published. Required fields are marked *