An innovative brand takes on a crowded market place, and ends up with a successful franchise


The personal fitness business is growing and evolving rapidly with new formats and brands entering the market every year.

In 2007, a seasoned entrepreneur and fitness fanatic needed an innovative approach to market his business and stand out in a competitive market place.


Liquid took a long look at a fitness scene full of copycat brands and decided to go a different way. We created a brand which emphasised energetic fun over power and employed a striking red based colour format which found appeal across different media, helping Fitstyler grow into a multi-owner franchise.


Liquid Creativity was instrumental in creating the brand that is Fitstyler. The company is now well recognised as a fun, friendly brand and stands out in the fitness market due to the positioning of the brand.

Since the original briefing process through the various stages of growth, Liquid Creativity has given guidance and expertise in managing the brand development and marketing initiatives.

With the many challenges being presented on a regular basis, Sue and the team always delivers on time, drawing on their enormous wealth of knowledge and experience with outstanding outcomes. It has definitely helped the growth of the business.

Andrew Talati

Brand workshop
Brand template
Project management
Business naming
Brand identity
Logo design
Positioning strategy
Print design
Graphic design
Packaging design