A friendly and trustworthy brand identity and website for an online property resource.
A property consultant of over 20 years saw a need for a resource to educate and help people make informed property decisions. He wanted to create an online tool which was accessible and easy to use.
We created a brand that speaks directly to the needs of their audience using the core message, ‘Make informed property decisions’. The approachable communication is supported by personable imagery that is relatable.
We also designed a user-friendly website that segmented into categories based on people’s needs. This helps them navigate through the complexities of property decision making.