Belle Balloons

A rebrand to represent their artistic and innovative installations and attract more corporate clients. Corporate projects increased more than 20% within six months.

Brief

Belle Balloons started out initially targeting private social events and parties but as they kept growing, they wanted to broaden their audience to appeal to corporate functions and major launches. They also needed a new website that could showcase the variety of their work and highlight their artistry and creativity.

Solution

Liquid undertook extensive research and analysis of the industry as well as conducting interviews with clients and staff to determine what makes Belle Balloons unique and a market leader.

We created a brand identity that emphasises the artistic work Belle Balloons creates, supported by a simple, geometric typeface which emulates their balloon formations. The website ensures their quality of work and creative range is the centrepiece to highlight their talents in creating beautiful balloon works – from simple installations to complex artistic sculptures.