CNG

Current and potential clients now have a great understanding of the breadth and depth of the capabilities at CNG

Brief

CNG is a 15 year old company and grown through referrals and tenders. Their brand did not communicate a sense of innovation. A new general manager at CNG was keen to accurately reflect their positioning in the market, demonstrate their expertise and help market the company’s experience, services and innovation.

Solution

After conducting a brand workshop and extensive feedback from existing clients, we used these valuable insights to launch CNG’s new brand.

From their current one page website, we developed a comprehensive site highlighting their range of services across different industries and their proven ability for forward thinking and innovation.

Testimonial

On joining CNG systems I identified that the company was not marketing to it’s full potential. Hence, I brought in Liquid creativity to help us formulate our branding strategy. They were very professional and created an end to end solution for us.

They started by connecting with our current clients finding out our strengths and weakness which helped us to focus our attention on what our customers valued. Then they progressed with formulating a completely new branding recipe to attract the types of customers we needed. We have finished up with a branding concept that is more in line with the perception we want to portray in the market, followed up with new logos, business cards and most importantly, a completely new digital media suite.

I am very pleased with the result which can be viewed at cng.com.au and would recommend them for other businesses looking for a very professional, in step brand agency.

Peter Scarlata
General Manager

Services

Brand workshop
Client interviews
Brand template
Brand identity
Logo design
Positioning strategy
Print design
Graphic design
Website
Marketing
Copywriting