Established in 1997, CSIA needed to shift their brand focus from ‘customer service to the total customer experience. This would be critical to ensure it’s relevancy to educate, engage, and enable individuals and organisations.
Liquid’s rebrand strategy
With in depth customer, industry and competitor analysis, we repositioned CSIA as an energetic and inspiring thought leader in customer experience. With a new prestigious but personable brand look and messaging Liquid repositioned CSIA as a customer centric organisation. The new CSIA collateral provided a depth of expertise, clear messaging and easy website navigation around the CSIA customer needs.
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