With in depth customer, industry and competitor analysis, we repositioned CSIA as an energetic and inspiring leader in customer experience.
With a new prestigious and personable brand identity and messaging, Liquid repositioned CSIA as a customer-centric organisation. We created marketing collateral with clear messaging to position CSIA as the authority in customer experiences and designed their website with easy navigation and information to fulfil the needs of CSIA’s members.
We rolled out out the new brand across CSIA’s education and training division, relaunched their industry trade publication and renamed it ‘FOCUS’, designed their weekly email newsletter ‘The Lens’, as well as the digital marketing and promotions for CSIA’s events and programs.
Liquid also created new branding for initiatives run by CSIA such as ‘CSIA TEA’ and the Australian Service Excellence Awards. This included creating designs for the awards trophy, certificate, on-screen presentations, printed material and digital marketing before and after the awards.