Brand Management

Many organisations find that within a couple of years of launching a new marketing look, things start to drift. Changes in market dynamics, the rise of new social media or promotional tools can lead to decisions which see your brand losing its marketing edge.

With a Liquid Brand Partnership, we will keep an expert eye on your brand and ensure it looks sharp and stays on message across all your marketing for one flat monthly fee.

If you are about to launch a new business, want to refresh an existing brand or need your marketing managed professionally, Liquid can help you succeed.

Talk to us about managing your brand

Resources

Brand naming
Brand identity
Brand strategy
Brand positioning
Positioning strategy
Brand marketing
Brand management

How to ensure consistency and manage your brand well

First: understand

At Liquid Creativity, our first step is to understand the feelings and influences that drive your target audience.

We build a picture of your market place so that you truly understand customers’ likes, dislikes, perceptions of the market and their experiences with your brand.

In touch with emotion

Great brands are much more than a logo and a colour scheme – they use visual cues and targeted messages to tap into the emotions which lie beneath customer behaviour.

A powerful brand connects with your customers at an emotional level. Using our expertise in brand strategy, we will help you build a marketing look which is recognised, remembered and desired.

Stand for something

All great brands stand for something more than just the product; they offer fickle modern consumers an identity they can relate to and embrace.

Working with you, we will identify and explain the values which stand behind your brand – principles which stand out and can’t be replicated by your competitors.

Craft a story

Powerful brands tell a great story – a narrative that connects, provides inspiration for your team and a sense of belonging for your customers.

In your hands, a compelling brand narrative is a powerful tool, guiding your business in everything from how to build the right website, to empowering your staff and motivating your customers to buy.

Think strategically, design creatively

How do you make your brand stand out from the crowd? Answer: eye catching creativity and a well-thought out strategy.

Liquid can craft the right brand for your business – combining state of the art design, effective copy and a clever strategy to attract customers and ignite the passion in your team.

Ongoing brand management

Even the biggest organisations find their brand slips over time as it is deployed across new initiatives.

Our expertise is always at your beck and call. No matter what new venture you launch – social media, video, brochures – we ensure your brand remains the powerful marketing tool it needs to be.

How to ensure consistency and manage your brand well

First: understand

At Liquid, our first step is to understand the feelings and influences that drive your target audience.

We build a picture of your market place so that you truly understand customers’ likes, dislikes, perceptions of the market and their experiences with your brand.

In touch with emotion

Great brands are much more than a logo and a colour scheme – they use visual cues and targeted messages to tap into the emotions which lie beneath customer behaviour.

A powerful brand connects with your customers at an emotional level. Using our expertise in brand strategy, we will help you build a marketing look which is recognised, remembered and desired.

Stand for something

All great brands stand for something more than just the product; they offer fickle modern consumers an identity they can relate to and embrace.

Working with you, we will identify and explain the values which stand behind your brand – principles which stand out and can’t be replicated by your competitors.

Craft a story

Powerful brands tell a great story – a narrative that connects, provides inspiration for your team and a sense of belonging for your customers.

In your hands, a compelling brand narrative is a powerful tool, guiding your business in everything from how to build the right website, to empowering your staff and motivating your customers to buy.

Think strategically, design creatively

How do you make your brand stand out from the crowd? Answer: eye catching creativity and a well-thought out strategy.

Liquid can craft the right brand for your business – combining state of the art design, effective copy and a clever strategy to attract customers and ignite the passion in your team.

Ongoing Brand Management

Even the biggest organisations find their brand slips over time as it is deployed across new initiatives.

Our expertise is always at your beck and call. No matter what new venture you launch – social media, video, brochures – we ensure your brand remains the powerful marketing tool it needs to be.

Help me manage my brand

Find us
50 Cobden Street
North Melbourne
Victoria 3051

Call us
03 9329 3888
Email us
enquiries@liquidcreativity.com.au

FAQs

What is a brand management service?

A brand management service helps businesses maintain and enhance their brand’s image and identity. Services include strategic planning, brand positioning, messaging development, asset creation and implementation across various touchpoints. They ensure consistency and effectiveness in managing and nurturing the brand for long-term success.

What are the key responsibilities of a brand management service provider?

A brand management service provider’s key responsibilities include developing brand strategies, conducting market research, creating guidelines, overseeing communication, managing assets and monitoring performance. They ensure brand consistency and effectiveness, enhancing the brand’s identity and reputation.

What is the difference between marketing and brand management?

Marketing and brand management go hand in hand. Marketing uses ads, emails, social media and more to engage audiences, while brand management shapes identity and perception with planning, positioning and effective communication. Marketing directly drives sales, while brand management builds a strong brand and customer connection. Together, they can create a winning brand presence.

What is the difference between PR and brand management?

PR plays a vital role in brand management, contributing to a strong brand image and reputation. PR shapes public perception through media relations, crisis management and stakeholder communication, while brand management encompasses strategy, positioning, messaging and communication planning.

What are the factors to consider when selecting a brand management service?

When selecting a brand management service, consider their expertise, industry experience, track record, approach, alignment with your brand values, ongoing support, pricing and collaboration style. Chat with different agencies and speak with past customers to help find the right fit.

Brand Management

Talk to us about managing your brand

How to ensure consistency and manage your brand well

First: understand

In touch with emotion

Stand for something

Craft a story

Think strategically, design creatively

Ongoing brand management

How to ensure consistency and manage your brand well

Help me manage my brand

FAQs

Branding

Resources

Contact us