Liquid offers clients a broad array of services to help your business marketing deliver improved brand awareness, increased market share and greater sales results.
With 25 years in the brand marketing game why not bring our experience to help you with your business? Liquid can help you devise a clever marketing strategy which will improve your business profitability, driving up your market share and sales enquiries.
Talk to us about your brand marketing
Resources
Brand naming
Brand identity
Brand strategy
Brand positioning
Positioning strategy
Brand marketing
Brand management
Your business is thriving, your marketing materials are communicating effectively to your audience, new enquiries are increasing and you’re attracting the right sort of customers.
Sales and profitability are rising and your strategy features a mix of marketing activities across different touch points, that are tailored for your audience.
You have a marketing strategy but not everything is going to plan and you’re not attracting your ideal customer.
Your marketing materials look fine, but enquiries are flat and you’re not sure why. Sometimes you resort to discounting. Sales have improved a bit, but profitability is falling.
You don’t have a marketing strategy and business performance is worrying. Your approach to gaining new clients is not working any more.
Your marketing materials are dated, they’re not hitting the mark and you continually resort to heavy discounts to lift sales. Sales and margins are falling.
At Liquid Creativity, we develop market strategies to drive your business forward:
The right launch strategy can be the perfect way to engage your target market with a compelling offer and make your new brand known throughout the industry.
At Liquid, we are highly experienced in devising integrated launch strategies which combine promotional campaigns, events and the right online tactics to ensure the launch of your new brand is a total success.
While marketing and sales management are different, the right marketing strategy can have a profound affect on your company’s ability to drive sales.
Liquid, a marketing agency in Melbourne, can develop a marketing plan for your organisation which will arm your team with the right approach, making every employee an asset, helping to drive your sales results forward.
Start optimising your brand marketing
Start optimising your brand marketing
What is good brand marketing?
Good brand marketing means effectively connecting with your target audience. It involves strategic communication, creating positive associations and leaving a lasting impression. Through campaigns, messaging, and consistent branding across channels, you engage customers and build a strong brand perception leading to sales growth over time.
What does a brand marketer do?
A brand marketer strengthens a brand’s identity through effective marketing strategies. They research the market, understand consumer behavior and create aligned campaigns. Collaborating with creative teams, they measure performance and adjust strategies to better connect with the target audience and strengthen brand presence.
How do you succeed in brand marketing?
To succeed in brand marketing, know your audience, create strong brand identities, use the right channels, and monitor performance. Adapt your approach based on feedback and market trends. Achieving success is about staying relevant, connecting with customers and staying ahead of the competition.
Why is brand marketing important?
Brand marketing is crucial for businesses as it helps create an appealing brand image so you stand out from competitors, build brand recognition and awareness, gain customer trust and drive business growth. It plays a vital role in achieving success in the marketplace.
How do I get started in brand marketing?
To effectively approach brand marketing, you’ll need to develop an in-depth knowledge of marketing principles, consumer behaviour and branding concepts. Building skills through courses may help, or you can engage an expert team like a branding agency to guide you.
How can brand marketing help in building customer loyalty and trust?
Brand marketing builds customer loyalty and trust by consistently delivering on promises, providing positive experiences and authentically communicating the brand’s values. By creating emotional connections, brand marketing establishes trust in the brand, strengthens customer loyalty and builds lasting customer relationships.
What is the difference between brand marketing and digital marketing?
Brand marketing builds and enhances a brand’s identity and reputation, while digital marketing leverages online channels to reach specific goals. Brand marketing is broader, focusing on overall perception, while digital marketing is more targeted, using online platforms for campaigns. They work together to amplify brand success.
What is the difference between brand marketing and product marketing?
Brand marketing builds the overall brand identity, values and perceptions, while product marketing focuses on promoting individual products, highlighting their unique features and tailoring marketing plans to reach specific customer segments. Both are essential components that work together to strengthen the brand and drive sales.
Is brand marketing the same as public relations?
No, they are related but different. Brand marketing shapes overall brand perception through strategic activities like advertising, content creation and customer engagement, while PR curates a brand’s image and reputation through media relations, crisis management and stakeholder communication.
