SOCIAL MEDIA BRANDING MELBOURNE
Is your brand social media ready?
If your brand is clearly defined, you’re on your way to effective social media engagement. If you’re feeling out of your depth, our branding experts can help.
SOCIAL MEDIA BRANDING MELBOURNE
SOCIAL MEDIA BRANDING MELBOURNE
Is your brand social media ready?
If your brand is clearly defined, you’re on your way to effective social media engagement. If you’re feeling out of your depth, our branding experts can help.
Social media has changed branding in Australia forever
Businesses have more opportunities than ever to express their unique personality through their social media branding. The easy-to-use, affordable platforms have truly revolutionised marketing.
So, what exactly is social media branding? It’s about having a consistent strategy for connecting with your target audience through social media channels.
It’s crucial that your social media branding works seamlessly alongside the other elements of your marketing mix.
By taking advantage of the power of social media marketing, you can find your tribe and connect with them whether they are in Melbourne or anywhere in the world.
Social media branding has been a game-changer, arguably becoming the best tool for raising brand awareness, building trust, and converting interest to sales.
Social media has changed branding in Australia forever
Businesses have more opportunities than ever to express their unique personality through their social media branding. The easy-to-use, affordable platforms have truly revolutionised marketing.
So, what exactly is social media branding? It’s about having a consistent strategy for connecting with your target audience through social media channels.
It’s crucial that your social media branding works seamlessly alongside the other elements of your marketing mix.
By taking advantage of the power of social media marketing, you can find your tribe and connect with them whether they are in Melbourne or anywhere in the world.
Social media branding has been a game-changer, arguably becoming the best tool for raising brand awareness, building trust, and converting interest to sales.
What does social media branding involve?
Social media branding is an extension of your overall brand. All the elements usually used to represent your brand are applied to in the social media context.
Brand personality
Your brand personality should shine through in your social media branding. Are you playful and irreverent? Or reassuring and knowledgeable? Social media relies on connection, so your audience will connect with the human traits of your brand. Ultimately, this is why they will choose your brand over another.
Visual identity
Your logo, colour palette, graphics and photography style must flow through to your social media branding. Done well, your customers will recognise your content even without seeing your company name or logo, because the style is so quintessentially you.
What does social media branding involve?
Social media branding is an extension of your overall brand. All the elements usually used to represent your brand are applied to in the social media context.
Brand personality
Your brand personality should shine through in your social media branding. Are you playful and irreverent? Or reassuring and knowledgeable? Social media relies on connection, so your audience will connect with the human traits of your brand. Ultimately, this is why they will choose your brand over another.
Visual identity
Your brand personality should shine through in your social media branding. Are you playful and irreverent? Or reassuring and knowledgeable? Social media relies on connection, so your audience will connect with the human traits of your brand. Ultimately, this is why they will choose your brand over another. Your logo, colour palette, graphics and photography style must flow through to your social media branding. Done well, your customers will recognise your content even without seeing your company name or logo, because the style is so quintessentially you.
Want help with your social media branding?
Why is social media branding important?
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Jeff Bezos
The sheer reach of social media makes it a channel you can’t ignore. Almost 80% of Australia’s population are active social media users, with Facebook being the most popular platform and Instagram second. More than a third use social media more than five times a day while 59% access it most days. That’s a lot of eyeballs on your brand, so you need to be making a good impression.
Like any other customer touchpoint, the brand experience in social media marketing needs to be carefully curated. Just because it’s free to make endless content, doesn’t mean you should. Nor does it mean that you’ll get the result you want.
You need to meticulously plan your campaign content, ensuring it’s on-brand and that it delivers value and connects with your audience. Otherwise, you can’t expect to build meaningful relationships and achieve your social media sales and revenue goals.
Why is social media branding important?
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Jeff Bezos
The sheer reach of social media makes it a channel you can’t ignore. Almost 80% of Australia’s population are active social media users, with Facebook being the most popular platform and Instagram second. More than a third use social media more than five times a day while 59% access it most days. That’s a lot of eyeballs on your brand, so you need to be making a good impression.
Like any other customer touchpoint, the brand experience in social media marketing needs to be carefully curated. Just because it’s free to make endless content, doesn’t mean you should. Nor does it mean that you’ll get the result you want.
You need to meticulously plan your campaign content, ensuring it’s on-brand and that it delivers value and connects with your audience. Otherwise, you can’t expect to build meaningful relationships and achieve your social media sales and revenue goals.
Want to chat about our social media branding services?
What are the benefits of effective social media branding?
Effective social media marketing has benefits right through the customer journey:
Awareness
Good social media content is one of the most cost-effective ways to build brand awareness. In fact, on a small scale, it can be done for free. Awareness is the first step towards a sale. If potential customers know you exist when they need your products or services, you’re halfway there.
Consideration
Once a buyer has recognised they have a need (or a problem to solve), they will start their research to decide which product or service best meets their needs. Effective social media branding helps you show your expertise, increase engagement and build trust so that you become part of the shortlist.
Purchase
Social media impacts purchase decisions. A tempting image or friends’ opinions may sway a buyer to purchase. A report by Forbes indicates 78% of people report that the companies they follow on social media impact their purchases.
Retention
Effective social media branding builds trust and loyalty, two of the most important factors in repeat buying patterns. Because you have regular opportunities to have genuine interactions, you can keep in touch, ask for feedback, and stay top of mind when the time comes to buy again.
Advocacy
There’s no more powerful channel for referral than social media. The same Forbes report suggests 80% of people try new things based on their friends’ suggestions and 74% encourage their friends to try new products and services. By showing up on Facebook, Instagram, LinkedIn, YouTube, Twitter, and Tiktok, you’ll be in the right place at the right time.
What are the benefits of effective social media branding?
Effective social media marketing has benefits right through the customer journey:
Awareness
Good social media content is one of the most cost-effective ways to build brand awareness. In fact, on a small scale, it can be done for free. Awareness is the first step towards a sale. If potential customers know you exist when they need your products or services, you’re halfway there.
Consideration
Once a buyer has recognised they have a need (or a problem to solve), they will start their research to decide which product or service best meets their needs. Effective social media branding helps you show your expertise, increase engagement and build trust so that you become part of the shortlist.
Purchase
Social media impacts purchase decisions. A tempting image or friends’ opinions may sway a buyer to purchase. A report by Forbes indicates 78% of people report that the companies they follow on social media impact their purchases.
Retention
Effective social media branding builds trust and loyalty, two of the most important factors in repeat buying patterns. Because you have regular opportunities to have genuine interactions, you can keep in touch, ask for feedback, and stay top of mind when the time comes to buy again.
Advocacy
There’s no more powerful channel for referral than social media. The same Forbes report suggests 80% of people try new things based on their friends’ suggestions and 74% encourage their friends to try new products and services. By showing up on Facebook, Instagram, LinkedIn, YouTube, Twitter, and Tiktok, you’ll be in the right place at the right time.
The importance of consistency in social media branding
It’s easy to fall into the trap of thinking social media marketing is just a bit of fun for your brand. And even if social media is more informal than some other channels, it needs the same level of attention to detail to deliver a consistent brand experience.
Visual identity Consistency builds brand awareness, recognition, and trust
People often need multiple exposures to your brand before it registers. If it’s different each time, you’re never going to cut through. And if the experience on social media is different from your website or online store, customers lose trust and are less likely to buy.
Use branding guidelines to ensure consistency
Brand guidelines will help every team member or agency staffer who works on your social media content produce professional, consistent content. As social media is often image-based content, a tightly defined visual style that speaks to your audience and delivers your key messaging is crucial. Rules for the use of your company logo, your colour palette, and your tone of voice must also be followed for every post you make.
The importance of consistency in social media branding
It’s easy to fall into the trap of thinking social media marketing is just a bit of fun for your brand. And even if social media is more informal than some other channels, it needs the same level of attention to detail to deliver a consistent brand experience..
Consistency builds brand awareness, recognition, and trust
People often need multiple exposures to your brand before it registers. If it’s different each time, you’re never going to cut through. And if the experience on social media is different from your website or online store, customers lose trust and are less likely to buy.
Use branding guidelines to ensure consistency
Brand guidelines will help every team member or agency staffer who works on your social media content produce professional, consistent content. As social media is often image-based content, a tightly defined visual style that speaks to your audience and delivers your key messaging is crucial. Rules for the use of your company logo, your colour palette, and your tone of voice must also be followed for every post you make.
Want to chat about your social media strategy?
How can I improve my social media branding?
Here are our best practice tips for better social media branding:
Review your brand
If your brand doesn’t have solid foundations, doesn’t reflect your business, or resonate with your clients, then your social media branding isn’t likely to hit the mark either. You might need to consider undertaking brand development or rebranding to get the results you’re after.
A picture is worth a thousand words
A video is worth a million. Fortunately, you don’t need professional photography or cinematic videos. Use free design tools like Canva or use a brand design agency’s services. Smart phones do a great job and the rough edges leads to authenticity to your message.
Test and iterate until you know what works
Measure likes, traffic, engagement, and sales to learn which strategies work best to grow your business. Keep changing it up and continuing to learn.
Choose the right platform
Know your target audience and where they hang out in the digital world. Facebook is the most popular social media platform in Australia but if you’re targeting teens, Tiktok, YouTube or Instagram might be where it’s at. For B2B, your best leads might come from LinkedIn. If your customers span a broad range of ages, you might want to consider unique content and ads for each platform. A social media agency can advise you on this.
Choose your words wisely
Make sure your brand guidelines and tone of voice guide include the language you use. Even details like how you refer to your team – staff members, crew, customer happiness team – are important for consistency. Your company bio and About us copy should be consistent across all the platforms you use including your website so make sure you do regular audits to ensure they are up to date.
Plan ahead with a content strategy
Posting regularly is important to stay top of mind with your customers, but not so often that they get bored of you. The idea is to entertain and engage with content so that you nurture them throughout the purchase journey. Creating strong calls to action with time-limited offers that drive website traffic work well.
How can I improve my social media branding?
Here are our best practice tips for better social media branding:
Review your brand
If your brand doesn’t have solid foundations, doesn’t reflect your business, or resonate with your clients, then your social media branding isn’t likely to hit the mark either. You might need to consider undertaking brand development or rebranding to get the results you’re after.
A picture is worth a thousand words
A video is worth a million. Fortunately, you don’t need professional photography or cinematic videos. Use free design tools like Canva or use a brand design agency’s services. Smart phones do a great job and the rough edges leads to authenticity to your message.
Test and iterate until you know what works
Measure likes, traffic, engagement, and sales to learn which strategies work best to grow your business. Keep changing it up and continuing to learn.
Choose your words wisely
Make sure your brand guidelines and tone of voice guide include the language you use. Even details like how you refer to your team – staff members, crew, customer happiness team – are important for consistency. Your company bio and About us copy should be consistent across all the platforms you use including your website so make sure you do regular audits to ensure they are up to date.
Plan ahead with a content strategy
Posting regularly is important to stay top of mind with your customers, but not so often that they get bored of you. The idea is to entertain and engage with content so that you nurture them throughout the purchase journey. Creating strong calls to action with time-limited offers that drive website traffic work well.
Want to chat about social media branding?
How does social media branding relate to digital marketing?
Social media marketing is a part of digital marketing, but just because you have a Facebook or Instagram page doesn’t mean you’ve got digital marketing covered.
Digital marketing covers strategies like online advertising, content marketing, web design, video, SEO, pay-per-click Google ads, SMS campaigns, customer emails, TV advertising, and social media campaigns.
You need to consider your social media marketing strategy as part of your overall digital strategy. For instance, you might run free trial campaigns promoted through social media and Facebook and Google advertising. Sign up might direct clients to a landing page on your website. They might need to enter their email to redeem the offer, triggering an email sequence.
The brand experience must be consistent everywhere your customers encounter it, whether that’s in your shop, or online on your website or social media.
If you need help defining your brand and creating an engaging digital marketing strategy, the creative team at Liquid Creativity brand agency can help.
How does social media branding relate to digital marketing?
Social media marketing is a part of digital marketing, but just because you have a Facebook or Instagram page doesn’t mean you’ve got digital marketing covered.
Digital marketing covers strategies like online advertising, content marketing, web design, video, SEO, pay-per-click Google ads, SMS campaigns, customer emails, TV advertising, and social media campaigns.
You need to consider your social media marketing strategy as part of your overall digital strategy. For instance, you might run free trial campaigns promoted through social media and Facebook and Google advertising. Sign up might direct clients to a landing page on your website. They might need to enter their email to redeem the offer, triggering an email sequence.
The brand experience must be consistent everywhere your customers encounter it, whether that’s in your shop, or online on your website or social media.
If you need help defining your brand and creating an engaging digital marketing strategy, the creative team at Liquid Creativity brand agency can help.
Let’s chat about your project
Do I need a social media agency for my social media branding?
One of the real benefits of social media marketing is that it can be DIY. You can bypass big media advertising costs and potentially reach millions of people. But social media only works if it’s done right. And that takes professional expertise. A social media agency will maximise your sales and ROI, leaving you to focus on the things you know best.
Just because you dabble in selfies on your personal Facebook account or keep your LinkedIn up to date does not make you qualified to successfully run a business social media presence.
We focus on unifying your message for your entire brand. Your brand must be strong, recognisable, and create positive perceptions. It needs to be engaging and give customers a reason to buy from you. When brands are solid, rolling out their social media branding is a simpler task and it’s much more likely to lead to revenue and sales.
Liquid Creativity is one of Melbourne’s most creative and experienced branding consultants. Our diverse team of strategists, designers, and content creators have worked closely with clients creating successful brands for over 20 years. If you need branding for your business or your social media and advertising efforts, we can help.
Do I need a social media agency for my social media branding?
One of the real benefits of social media marketing is that it can be DIY. You can bypass big media advertising costs and potentially reach millions of people. But social media only works if it’s done right. And that takes professional expertise. A social media agency will maximise your sales and ROI, leaving you to focus on the things you know best.
Just because you dabble in selfies on your personal Facebook account or keep your LinkedIn up to date does not make you qualified to successfully run a business social media presence.
We focus on unifying your message for your entire brand. Your brand must be strong, recognisable, and create positive perceptions. It needs to be engaging and give customers a reason to buy from you. When brands are solid, rolling out their social media branding is a simpler task and it’s much more likely to lead to revenue and sales.
Liquid Creativity is one of Melbourne’s most creative and experienced branding consultants. Our diverse team of strategists, designers, and content creators have worked closely with clients creating successful brands for over 20 years. If you need branding for your business or your social media and advertising efforts, we can help.
Brand design tailor-made for Melbourne businesses
Arli Homes social media branding
Arli Homes – As part of a full brand development project, Liquid Creativity has established social media branding for this new Melbourne based volume home builder
We created Arli Homes’ unique position as an affordable, architecturally designed volume home alternative. We highlight this with engaging images and copy in their social media posts, advertising and promo landing pages.
Careers Collectiv social media branding
Careers Collectiv – Liquid Creativity helped design, build and develop the social media branding for this Melbourne online education provider.
Careers Collectiv is a new education provider with a vast range of online courses to help people study a new interest or change careers. We created their social media presence to bring their friendly and approachable brand to life and to highlight the different courses they offer.
We combined emotive imagery with information about the courses to showcase the different careers that students could pursue. We used social media advertising to promote their different courses, creating brand awareness and driving sales.
Brand design tailor-made for Melbourne businesses
Arli Homes social media branding
Arli Homes – As part of a full brand development project, Liquid Creativity has established social media branding for this new Melbourne based volume home builder
We created Arli Homes’ unique position as an affordable, architecturally designed volume home alternative. We highlight this with engaging images and copy in their social media posts, advertising and promo landing pages.
Careers Collectiv social media branding
Careers Collectiv – Liquid Creativity helped design, build and develop the social media branding for this Melbourne online education provider.
Careers Collectiv is a new education provider with a vast range of online courses to help people study a new interest or change careers. We created their social media presence to bring their friendly and approachable brand to life and to highlight the different courses they offer.
We combined emotive imagery with information about the courses to showcase the different careers that students could pursue. We used social media advertising to promote their different courses, creating brand awareness and driving sales.
Social media branding tips for Melbourne businesses
Social media branding tips for Melbourne businesses
