Funny Archives – Liquid Creativity Liquid Brand Agency, Melbourne Mon, 07 Nov 2022 12:18:23 +0000 en-AU hourly 1 https://wordpress.org/?v=6.2.5 How’s That for a Funny Campaign? https://liquidcreativity.com.au/hows-that-for-a-funny-campaign/ https://liquidcreativity.com.au/hows-that-for-a-funny-campaign/#respond Fri, 18 Jul 2014 06:18:09 +0000 http://www.liquidcreativity.com.au/blog/?p=1018 After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.

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Ksmart Campaign

ADVERTISING   |   POSTED ON 18.07.2014

How’s That for a Funny Campaign?


After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back by surprising their consumers with a viral and well-played funny campaign.

The 30 second ad “Ship My Pants” was viewed over 18 million times, taking viewers from shocked to laughing. Due to cheeky clever wordplay, viewers believe they are hearing something a bit racy that sounds a lot like “Ship My Pants”. Free shipping is the focus of the advertisement which is an important growing trend for a  retail store. Also its competitors Walmart and Costco had already jumped on the bandwagon.





A month after Kmart’s success with the release of “Ship My Pants”, they released and promoted another ad, “Big Gas Savings” which was viewed over 4 million times in its first week. The main point of these advertising campaign is to make people laugh, forward them on and help build brand recall for Kmart. The advertisements have generated a lot of traffic and spawned a trail of responses on the internet which certainly has worked out well for Kmart.




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How’s That for a Funny Campaign?

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]]> https://liquidcreativity.com.au/hows-that-for-a-funny-campaign/feed/ 0 The Camp Gyno is a Video Hit! https://liquidcreativity.com.au/the-camp-gyno-is-a-video-hit/ https://liquidcreativity.com.au/the-camp-gyno-is-a-video-hit/#respond Wed, 07 Aug 2013 04:04:46 +0000 http://www.liquidcreativity.com.au/blog/?p=1255 HelloFlo, an American tampon subscription service, has recently released a new promotional video on their website and YouTube aimed at pre-teen girls.

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Camp Gyno Blog

PROMOTIONAL VIDEO   |   POSTED ON 07.08.2013

The Camp Gyno is a Video Hit!


Gone are the days where girls are joyously prancing around in tight white pants. HelloFlo, an American tampon subscription service, has recently released a new promotional video on their website and YouTube aimed at pre-teen girls.

‘The Camp Gyno’ doesn’t tip toe around the fact that periods can be painful and acknowledges that it’s not the most wonderful time of the month for us females. This amusing two minute ad, is filled with hilarious lines and comic visuals as it tells the story of a pre-teen girl embracing the arrival of her ‘red badge of courage’ – the first to get her period at summer camp. It’s all pretty blunt from then on, with the girl using words and phrases like ‘Period’, ‘Gyno’, ‘It’s like I’m Joan, and their vadge is the arc’, ‘Suck it up and deal with it!’, ‘This is your life now’ and ‘Like Santa for your vagina!’

The video flooded the web and reached over 3 million views in just 3 days. HelloFlo tells a quirky, straight shooting story that capture feelings and emotions that are sometimes hard to talk about. The direct and open approach to story telling, their unique business model and tag line are perfect ways to make light of a difficult time for girls. Also a very clever way to get girls to pass on the brand message… Tampons, pads, and candy delivered right to your door. Simplified, Period.




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]]> https://liquidcreativity.com.au/the-camp-gyno-is-a-video-hit/feed/ 0 Dumb Ways to Die is a Smart Way to Communicate https://liquidcreativity.com.au/successful-community-campaign/ https://liquidcreativity.com.au/successful-community-campaign/#respond Thu, 25 Jul 2013 04:15:52 +0000 http://www.liquidcreativity.com.au/blog/?p=1033 Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation...

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Dumb ways to die is such a smart way to communicate

SOCIAL MEDIA   |   POSTED ON 25.07.2013

Dumb Ways to Die is a Smart Way to Communicate


Dumb Ways to Die is a public service announcement for the Metro in the form of a 3 minute catchy song and animation to tell a strong message. The brief for the video was to promote safety on the Metro.

Through social media, the animated video with adorable characters making stupid decisions who end in serious mishap and even death went viral. It passed 50 million views on YouTube and over 3 million shares on Facebook.

Great outcomes: According to Metro Trains, the advertising campaign has contributed reducing train accidents and deaths by 21%. The campaign which also includes an iPhone/iPad game and a gif-heavy tumblr, has won 7 Webby Awards in 2013 and set a record with 5 awards at Grand Prix (Cannes).

Through the use of cute pastel coloured characters, a silly, happy, yet catchy melody and lyrics with morbidly funny animation, it has triggered a positive emotional response that is memorable, quirky and funny enough to pass on to friends. The marketing campaign is reinforced with posters around the Metro.

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