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Insights and ideas from Liquid to help your brand.
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Victoria’s Secret to Become an Appealing Mega Brand
Victoria's Secret wants women to feel more appealing and they achieve this by creating a fairytale like experience to the brand.
Just Call us Macca’s – McDonalds Acts Like a Mate
Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...
How We are Now Appealing to Savvier Audiences
Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.
A Brand Message that Could Make it or Break It
Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".
The Fine Art of Naming Your Brand
Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Audi Goes Creative with a Blank Canvas Advertising
An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...
Is my Brand Speaking to My Target Market?
There are several factors that make up the life force for an effective brand, whether personal or corporate.
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.