The rebranding of Manhattan’s Idlewild, a bookstore specialised in travel and world literature, started off as a school project for Andrew Colin Beck. During one of his city wanderings he came across the bookstore and was “enchanted by the great selection and themed nature of the store”. When he was later asked to rebrand a company as part of a school project, Beck immediately thought of Idlewild. The existing brand didn’t say anything about their rich heritage or connection to travel, so he started to mine that heritage and brought it to the surface.
Beck draws inspiration from 1960’s airline tickets, travel brochures and other tourist ephemera, much like the colour palette and typography. Beck also referred to a lot of topographic and flight maps searching for little pieces of visual language. The diagonal band of colours seen in some of the Idlewild business cards and bookmarks came from the dials on the control boards of airplane, called the false horizon.
Beck approached the owner of Idlewild Books, David Del Vecchio, to show him his ideas and Del Vecchio immediately fell in love with the new brand concept and design and decided to adopt it. Idlewild Books is now wearing a fusion of this combined literary and tourist legacy on the sleeve of every book they sell.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/signs_that_mark_the_time_to_rebrand-1.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-26 18:22:112020-11-03 03:34:00Is it the right time to rebrand? | The signs to look for
It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Brand_essence.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-19 12:02:422020-10-20 12:06:29Capturing your brand’s essence and how it will help your business succeed
Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Supercharge_your_business.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-08 11:10:242020-10-20 12:09:3710 Marketing strategies to supercharge your business growth
Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/Brand_guidelines_develop_your_own_style.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-09-15 12:33:322020-10-20 11:41:13Everything you need to know about brand guidelines | Advice from a professional
A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
https://liquidcreativity.com.au/wp-content/uploads/2020/08/Build_a_great_brand-02b.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-20 15:44:382020-10-20 11:34:37How to build a great brand that’s aligned with your business
Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/What_is_branding_in_business.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-08-19 14:02:042020-10-20 11:32:16What is branding and why is it important to your business?