Arli Homes

Launching and marketing a new volume home builder in a competitive and established market.


Arli Homes is a new volume home builder entering the market as an affordable, architecturally-designed alternative. They required strategic positioning, a branding strategy and marketing to launch their new brand and communicate their difference.


We ran a day workshop to understand their business vision and conducted interviews with their audience to gain a deep understanding of their needs when choosing a builder.

We established their core message of ‘Architectural Living, Designed with purpose’ and then built a brand story around considered and clever architectural and interior design thinking. A home built for practical, every day living but also designed with natural light, flowing spaces and people’s lifestyle in mind.


Working with Liquid Creativity has been an invaluable asset in creating our brand and building our business Arli Homes. We were looking for an agency to work with long term that could help bring our vision to life. We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationary, short and long-term marketing strategies, graphic design, all marketing collateral and more.

Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. She offered invaluable feedback and guidance, allowing us to draw from her team’s wealth of knowledge and experience within the industry. Her team is professional, approachable and accommodating, even with small requests outside the work scope they did not hesitate to help with.

We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.

Sharon Hutchings

Brand workshop
Client interviews
Brand template
Brand strategy
Positioning strategy
Marketing strategy
Brand identity
Graphic design