Smiley Dog

We’ve had lots of compliments on our website. It’s easy to use and reflects our natural approach to pet care


After 8 years of building their vision of a range of natural dog care products, Smiley Dog wanted a new brand and website to reflect their values and positioning in the market.


Liquid investigated the market, gaining customer insights through research interviews with retail customers, groomers and vets. This knowledge was used to create a website which effectively communicated Smiley Dog’s brand positioning and marketing message.


Brand workshop
Client interviews
Brand template
Brand strategy
Positioning strategy
Graphic design