A cohesive brand identity and strategy to go to market


McPherson Media Group, a 100 year old media company required help to launch a new media and communications platform to diversify their product offering.

Their requirement was to build a new brand identity from scratch to communicate the new offering to potential clients.


Liquid developed the name Pulse for this innovative communications platform to evoke a sense of connection, movement and dynamism.

We positioned the brand identity as ‘a powerful communications hub’ and created a sales brochure and website that conveys confidence, trust and helped Pulse’s sales staff to sell the platform to potential clients.

The brand message highlights the expertise and knowledge of McPherson Media Group and their ability to be at the forefront of emerging technologies.


The experience of working with the team at Liquid has been great – start to finish – as they are genuinely interested in our business and what our goals are.

They’ve produced an exceptional brand / presence for us, one that’s already receiving great feedback from our market, and we look forward to future opportunities to work with them.

Cameron McPherson

Brand template
Brand strategy
Brand identity
Logo design
Positioning strategy
Print design
Graphic design