A Cinderella rebrand that fits perfectly on the customer
At Liquid we love a good Cinderella branding story. It’s hard to believe a serious company like the Biotech Institute would ever use such a logo. The brand established in the 80’s is an overt example of how badly some logos can date. Clearly, it had to go.
The new logo is infinitely better and adequate for a technology company. The brand is represented by a three-dimensional picture of a hummingbird, origami-textured, intelligent, scientific, modular and scalable. A symbol that depicts the work of nature but also of engineering. As a final touch, the unusual color range stands out for this sector: mauve, purple and pink colors transition from the warmth of the magenta and blue technology. The typography is fine, nothing too absurdly techie but nothing too simple either. The rest of the identity is exactly what you might expect: plenty of white, clinical space with dashes of the fractal texture. Overall, a major and much needed positive transformation.
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172020-06-12 12:01:51Brand profiling: Building a consistent brand with a compelling personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-11 09:21:132020-06-15 02:16:27Brand management: Process and responsibilities
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-06-15 09:55:23Brand audit: Does your business need a brand refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202020-06-16 08:41:45Why branding is important in marketing
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
https://liquidcreativity.com.au/wp-content/uploads/2019/08/Outstanding_Uses_of_Colour_in_Branding.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-08-19 09:33:492020-06-16 18:04:28Outstanding uses of colour in branding
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/Definition-of-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-24 09:32:052020-06-16 18:56:28What is the definition of branding?