Launching a new brand for a financial advisor, with a new name, branding and website to showcase their lifestyle driven approach to financial advice.


Previously partnering and operating his business under another name, our client wanted to launch a new business to showcase his personal approach to providing financial advice. A service that provides a wholistic plan to help people achieve financial freedom.


We built the name, logo and brand around the core message of ‘Financial freedom to live the life you want.’ The name ‘Wealthyer’ was chosen for it’s aspirational nature and gave the sense of being rich not only materially but also in all aspects of life. We used uplifting lifestyle imagery to reflect people’s goals, dreams in life and how they picture their future.


Working with Sue Palmer at Liquid Creativity to elevate my financial advice business brand from safe and uninspired, to representing my core values and showcase our edge was a rewarding experience.

I immediately felt at ease and in a mood to collaborate with Sue, valuing her wise input, thorough exploration of what the business stands for and ability to deliver on point to the brief.

I wouldn’t hesitate to recommend seeking out Sue to take your brand from good to great!

Simon Cammiss

Brand workshop
Brand template
Brand strategy
Positioning strategy
Brand identity
Graphic design