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Insights and ideas from Liquid to help your brand.
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Taking the hint: When you should rebrand
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
Brand Profiling: Building a Consistent Brand With a Compelling Personality
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
Brand Management: Process and Responsibilities
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
The 2020 guide to successful brand positioning in your market
As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
Brand Audit: Does Your Business Need a Brand Refresh?
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
Why Branding is Important in Marketing
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
Colour Psychology: Outstanding Uses of Colour in Branding
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.