Meaningful Data

How Data Gives Meaning to Customers

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Access to vast amounts of data require thoughtful and consistent analysis of where and how you can collect ‘meaningful’ data.
Email subject line

Create Email Subject Lines that Get Noticed

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Crafting an engaging, interesting and information email is just half the battle. Your first issue is to get the email noticed and opened.
Marketing Millennials

Marketing to the Millennials

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Marketing to the Millennials is changing the landscape forever – this generation is tech savvy and the most socially, racially and ethnically diverse ever.
Marketing Plan Strategy

Why You Need a Current Marketing Plan/Strategy

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While today’s marketplace dictates the need for specific, different marketing plans, one that outlines an overall...
Dunkin donuts

Increasing Sales with an Innovative App

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With a mission to increase their morning breakfast sales, the South Korean branch of Dunkin' Donuts released an innovative app to solve their sales depression.
Amstel Marketing Strategy

Amstel’s Win-win Marketing Strategy

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Amstel set the Amstel Pause in Bulgaria, a win-win marketing strategy that rewarded consumers with a free beer, if they managed to do nothing for 3 minutes.
Heineken

Heineken Departure Roulette – JFK, New York

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The marketing campaign was aired on YouTube, using digital visualisation to drive customer engagement and share the experience of ‘anything is possible’.
Douwe Egbert

A Brand Strategy to Engage Even Sleepy Customers

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If you’re trying to think of new ideas for the brand strategy of your product or service, here is a novel way of engaging with...
Client saisfaction

Client Satisfaction is Making Brands Think Differently

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These days anyone can do their own product research and read personal endorsements, we are in a whole new era...