Online reviews are a powerful tool for brands

Online reviews are a powerful tool for brands

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Customers don’t just accept the first review they read but rather, they triangulate feedback to determine the real story behind your business.
Popular website trends for 2016

Popular website trends for 2016

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Websites need to be updated on a regular basis in order to ensure your brand stays relevant, and that your online offering remains current...
eCommerce and mCommerce trends into 2016

eCommerce and mCommerce trends into 2016

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Today is the day of tablets and smartphones, of eCommerce, shopping cart software and mCommerce.
Emotive Starbucks Branding

Leveraging Emotive Branding – Part 2

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Leading on from Part 1; we now look at the practical ways that your brand can leverage emotive branding to build relationships...
Rolls-Royce branding

Leveraging Emotive Branding – Part 1

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We all know by now that tapping into emotions is a great way to connect with audiences but the power of emotive branding cannot be underestimated.
Niche Brand

To Niche or Not to Niche

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Focusing on a particular niche opens up the opportunity for your business and brand to become the experts in what you offer.
Customer Experience

Creating an Awesome Customer Experience

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Creating an awesome customer experience is time consuming but extremely valuable and it’s not that difficult...
AB Testing

Harnessing the Power of A/B Testing

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There’s lots of talk about the importance of A/B Testing; two thirds of businesses are now integrating it into their marketing strategy.
Surviving Adblock

Surviving Ad-Blocking-As-Standard

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Once upon a time it was only those highly tech savvy types that went to the trouble of finding and installing ad-blocking software, but those days are gone.
Meaningful Data

How Data Gives Meaning to Customers

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Access to vast amounts of data require thoughtful and consistent analysis of where and how you can collect ‘meaningful’ data.
Ferrari emotional design

Emotional Design and Copywriting

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There are three main aspects to emotional design – all of which can serve to reinforce a current emotion or the change/ create an emotion; font style, colour and images.
Emotional Persuasion

The Art of Emotional Persuasion

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When you appeal to the emotion you are creating a connection which, in turn, makes the target audience more open to your call to action, more receptive.