Finding balance between purpose and profit

Finding Balance Between Purpose and Profit

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At the very heart of every business is the aim to turn a profit. But what if you could also have purpose and stand for something?
How to find and keep customers

How to Find and Keep Customers

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Whether you’re a start-up or have been in business for a while, learning the secrets to how to find and keep customers is paramount if you want to stay in business.
33 Questions for Start-ups

How Start-ups Can Get to Know their Customers

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Every start-up needs to start with clear communication throughout their offering.
SEO in 2016 – what you need to know

SEO in 2016, What You Need to Know

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While 2016 will see businesses increasing their investment in content creation across the board this must be done in conjunction with SEO.
Time For New Content!

Content for a Boring Industry

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If you operate a brand or business in a traditionally ‘boring’ industry and need to create content it can be a fairly daunting task.
UX stats to be considered

UX Stats to be Considered

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If you’re still not sold on the idea that UX (user experience) is important to your business perhaps the following UX stats will help you to gain some clarity.
2016 Image Trends

2016 Image Trends

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In 2015 images on websites really came into their own being bigger and bolder and in pride of place on home page banners. 2016 won’t see their power diminish.
Creating a website that matches your audience - Target audience

Creating a Website that Matches Your Audience

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If your website is not a match for your audience then it just won’t work and achieve success online.
Watering The Plants To Grow

7 Effective customer nurturing strategies for businesses

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Learning the fundamentals of nurturing a plant is easy – it needs water, fertiliser, sunlight and adequate drainage.
Creating the best digital experience

Creating the Best Digital Experience

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What you first need to understand when conducting business today (and online) is that consumers hold all the power.
Red

Paint your Brand Red

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Red appeals to our very basic, primal instincts. It signifies boldness, attraction, danger and sex.
Considerations for a website redesign

Considerations for a Website Redesign

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So you’ve decided that the design of your website just doesn’t suit – maybe your brand has outgrown it? If you are looking to redesign there are things you must consider.