Email Headline

The Power of a Killer Email Headline

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Getting access to someone’s inbox is akin these days to them inviting you home for a coffee and getting a chance to talk to them directly.
Online reviews are a powerful tool for brands

Online reviews are a powerful tool for brands

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Customers don’t just accept the first review they read but rather, they triangulate feedback to determine the real story behind your business.
AB Testing

Harnessing the Power of A/B Testing

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There’s lots of talk about the importance of A/B Testing; two thirds of businesses are now integrating it into their marketing strategy.
Surviving Adblock

Surviving Ad-Blocking-As-Standard

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Once upon a time it was only those highly tech savvy types that went to the trouble of finding and installing ad-blocking software, but those days are gone.
Meaningful Data

How Data Gives Meaning to Customers

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Access to vast amounts of data require thoughtful and consistent analysis of where and how you can collect ‘meaningful’ data.
Ferrari emotional design

Emotional Design and Copywriting

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There are three main aspects to emotional design – all of which can serve to reinforce a current emotion or the change/ create an emotion; font style, colour and images.
Emotional Persuasion

The Art of Emotional Persuasion

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When you appeal to the emotion you are creating a connection which, in turn, makes the target audience more open to your call to action, more receptive.
Psychology of Social Media

Tapping into the Psychology of Social Media

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There’s so much noise on social media platforms that it can be difficult to be heard. But by tapping into the psychology behind it...
Price Tag - The Psychology of Numbers

The Psychology of Numbers

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Humans are complex, emotional and often make decisions based on reflex, instinct and impulse.
Brand Storytelling; the critical content for brands

Brand Storytelling: Critical Content for Brands

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Did you know that each and every day around 2.5 billion pieces of content are shared? That’s a lot of competition so...
How to create a call to action (CTA) that works

How to create a call to action (CTA) that works

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In the past, call to action (CTA) buttons such as Learn More, Sign Up and Buy Now worked, but today target audiences are wising up and those common CTAs of old just aren’t creating the impact previously expected.
How to keep your customers happy

Understanding the Consumers of 2015

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IBM has recently released the findings of their 2015 Global Smarter Consumer Study and the insights are important for all brands to consider.