Ferrari emotional design

Emotional Design and Copywriting

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There are three main aspects to emotional design – all of which can serve to reinforce a current emotion or the change/ create an emotion; font style, colour and images.
Emotional Persuasion

The Art of Emotional Persuasion

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When you appeal to the emotion you are creating a connection which, in turn, makes the target audience more open to your call to action, more receptive.
Psychology of Social Media

Tapping into the psychology of social media

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There’s so much noise on social media platforms that it can be difficult to be heard. But by tapping into the psychology behind it...
Price Tag - The Psychology of Numbers

The Psychology of Numbers

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Humans are complex, emotional and often make decisions based on reflex, instinct and impulse.
Brand Storytelling; the critical content for brands

Brand Storytelling; the critical content for brands

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Did you know that each and every day around 2.5 billion pieces of content are shared? That’s a lot of competition so...
Calls to Action that work

Creating Calls to Action that work

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Once upon to time calls to action (CTA) such as Learn More, Sign Up and Buy Now worked but today target audiences are wising up and those common CTAs...
How to keep your customers happy

Understanding the Consumers of 2015

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IBM has recently released the findings of their 2015 Global Smarter Consumer Study and the insights are important for all brands to consider.
Bunchrides: Taking digital strategy on a different track

Bunchrides: Taking digital strategy on a different track

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While making use of current social media mainstays – Facebook, Twitter, LinkedIn, Pinterest and YouTube – it was obvious...