DESIGN EFFECTIVENESS   |   POSTED ON 17.09.2015

Data visualisation is a form of visual communication in which data is presented in a graphical or pictorial format. Presenting complex data sets in a visual way helps readers to comprehend and analyse the information set more clearly and efficiently; imagery can tell a complex story.

Why is Data Visualisation important?

Imagine presenting an enormous spreadsheet with row after row and column after column of data points. Chances are you’re struggling to make sense of it all—so how can you possibly expect your audience to? You have all this valuable, collected, and verified data, but the challenge now is to present it in a clear and engaging way. A well-structured brand identity not only simplifies complex information but also enhances how your brand communicates visually. Partnering with a brand identity agency can help transform overwhelming data into compelling visual narratives, using pictorial and graphical elements that highlight key insights, making trends and patterns instantly recognizable.

Great visuals can enhance, strengthen and add another element to a complex story. Just remember that not all data visualisations are created equal; there are some truly horrid, boring, confusing examples out there; to really work your data visualisations need to have both substance and style. Here are some great examples of how to use data visualisations:

Using real life examples to demonstrate the data

Infographics – lots of data contained in a simple to digest manner